Sameness Index · 3 sites compared

Your page scores 57 out of 100 for sameness against the 2 competitors you named.

https://www.proactis.com/uk/

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01

Your verdict

57
Sameness · vs 2 named
How is this calculated?

Your page is half shared.

About half of what your page says, JAGGAER also says. You're less same than 5 of the 8 Accounts payable automation sites scored (category avg 58).

Benchmarked against Accounts payable automation (the category you chose).
Sameness Index on a 0 to 100 scale, from distinctive at 0 to interchangeable at 100. This page scores 57. Coupa scores 43. JAGGAER scores 47. The category avg is 58.

Each named site is scored the same way, against the other 2 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.

  1. Less same than average

    The average Accounts payable automation category leader scores 58; you scored 57.

    You are 1 point less same than the average Accounts payable automation category leader.

  2. Closest overlap: JAGGAER

    Of the 2 sites you named, JAGGAER echoes the most of what your page says: 64% of it, weighted by placement. Scored the same way you were, against the rest of the set, JAGGAER's own Sameness Index is 47. Those are different measures: the first is overlap with your page, the second is how same JAGGAER's whole page is.

    JAGGAER is the competitor you sound most like.

  3. Room to own more

    2% of your claim space is ownable: unique, relevant, and hard to copy. 2 of those claims sit in body copy, where few readers reach them.

    2% is ownable, and 2 buried opportunities could help you stand out more.

Do this first

Three changes worth testing first.

Chosen by rule from the comparison with Coupa and JAGGAER: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.

  1. “Supporting organisations in more than 100 countries”

    Coupa and JAGGAER all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

    Table stakes
    Most of the set says this too.
  2. “Marketplace: Enable staff to quickly find and buy what they need from approved suppliers”

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

    Surface
    Yours alone. Test it higher up.
  3. “Our team works alongside yours to make sure you get real value from the platform - not just a successful go-live”

    A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.

    Surface
    Yours alone. Test it higher up.

Try these changes, then test them with real buyers.

This measures overlap. Whether buyers notice is a different question, and only they can answer it.

Test it with real buyers
02

What you can own

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

2% of your page’s claim space is yours to keep.

2%Yours to keep35%Unique but weak63%A competitor says it too
Why this is not 100 minus the Sameness Index

The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.

Already leading with · 0

Nothing owned sits at hero or section level yet.

Buried in body copy · 2

  1. Marketplace to buy from approved suppliers

    “Marketplace: Enable staff to quickly find and buy what they need from approved suppliers”

  2. Hands-on team ensures value beyond go-live

    “Our team works alongside yours to make sure you get real value from the platform - not just a successful go-live”

03

Where you blend in

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

  • Commodity · 100%Table stakesSection
    large customer base and global scale
    • “Supporting organisations in more than 100 countries”
    • “Trusted by thousands of organisations around the world”

    You say this 2 different ways.

    Coupa and JAGGAER all cover this territory. Buyers may need to hear it, but in your section it spends the first impression on shared ground.

    They say
    • Coupa“55% of the Fortune 500 work with Coupa”
    • JAGGAER“13M+ supplier community”
  • Commodity · 100%Table stakesSection
    visibility and control over spend
    • “Spend management solutions to put you in control”

    Common ground with Coupa and JAGGAER. Say it if buyers need it — lower on the page, where it is not the thing they read first.

    They say
    • Coupa“Level up visibility into your spend”
    • JAGGAER“Full spend transparency and audit trails”
  • Contested · 50%KeepHero
    category leadership / defining the category
    • “Market leading provider of modular spend management solutions”
    • “We bring together proven innovation and operational excellence”

    You say this 2 different ways.

    Coupa say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

    They say
    • Coupa“the leading AI platform for total spend management”
  • Contested · 50%KeepHero
    end-to-end source-to-pay platform
    • “Delivering flexible Source-to-Pay solutions for mid-market, service-focused organisations”

    Every page has to name its category and audience, and JAGGAER do too. Keep the line; just do not expect it to do any differentiating.

    They say
    • JAGGAER“Source to Pay Software for Complex Sourcing, Supply, & Spend”
  • Contested · 50%SharpenSection
    integrates with existing ERP and finance systems
    • “Built to work with your existing ERP and Finance Systems”
    • “Easy to use and integrate”

    You say this 2 different ways.

    JAGGAER is on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

    They say
    • JAGGAER“ERP integration with 40+ ERPs/multi-ERP”
04

Claim-by-claim evidence

Every claim on your page (27)
What the columns mean
Claim
The grouped claim, then your exact line beneath it.
Type
What kind of claim it is: category, segment, outcome, capability, quality or proof.
Placement
Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
Same claim
Share of the competitors making this exact claim. Drives ownership and ownable share.
Same territory
Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
Sayability
Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
Relevant
Whether buyers decide on this. A unique claim nobody buys on is not ownable.
Ownership
Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.

Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.

  • Gives visibility and control over spend
    “Spend management solutions to put you in control”
    outcomeSectionsame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on Coupa, JAGGAER
  • Optimises supply chain and mitigates supplier riskgrouping uncertain
    “Helps service-led organisations manage spend, increase compliance, reduce risk and optimise supply chains”
    outcomeSectionsame claim 100%same territory 100%Copyable with effort
    Commodity
    Also on Coupa, JAGGAER
  • Category leadership in spend management
    “Market leading provider of modular spend management solutions”
    categoryHerosame claim 50%same territory 50%Anyone could say itnot a buying criterion
    Contested
    Also on Coupa
  • End-to-end source-to-pay suite for complex spend
    “Delivering flexible Source-to-Pay solutions for mid-market, service-focused organisations”
    segmentHerosame claim 50%same territory 50%Copyable with effort
    Contested
    Also on JAGGAER
  • Integrates with existing ERP and finance systems
    “Built to work with your existing ERP and Finance Systems”
    capabilitySectionsame claim 50%same territory 50%Copyable with effort
    Contested
    Also on JAGGAER
  • Trusted by thousands of organisations worldwide
    “Trusted by thousands of organisations around the world”
    proofSectionsame claim 50%same territory 100%Copyable with effort
    Contested
    Also on Coupa
  • Automates invoice processing and AP
    “Efficiently process invoices to approved payment terms, matched to PO's that have been raised and recorded correctly (Accounts Payable)”
    capabilityBodysame claim 50%same territory 100%Copyable with effort
    Contested
    Also on JAGGAER
  • Contract management drives contract value
    “Contract Management: Drive maximum value from every supplier contract”
    capabilityBodysame claim 50%same territory 100%Copyable with effort
    Contested
    Also on JAGGAER
  • Guided buying increases on-contract spend
    “Reap the benefits of Guided Buying to increase levels of on-contract spend”
    outcomeBodysame claim 50%same territory 100%Copyable with effort
    Contested
    Also on JAGGAER
  • Named customer results proving AP/visibility gains
    “Betfred unlocks a 47% AP efficiency improvement with AI powered by Proactis”
    proofBodysame claim 50%same territory 50%Copyable with effort
    Contested
    Also on Coupa
  • Serves higher education procurementgrouping uncertain
    “Higher Education: Support complex procurement and financial governance across institutions”
    segmentBodysame claim 50%same territory 50%Copyable with effortnot a buying criterion
    Contested
    Also on JAGGAER
  • Serves property and facilities managementgrouping uncertain
    “Property & Facilities Management: Control complex supplier and contract spend across sites and services”
    segmentBodysame claim 50%same territory 50%Copyable with effortnot a buying criterion
    Contested
    Also on JAGGAER
  • Serves public sector / local government procurementgrouping uncertain
    “Local Government: Transparent, governed spend control across public-sector organisations”
    segmentBodysame claim 50%same territory 50%Copyable with effort
    Contested
    Also on JAGGAER
  • Sourcing process standardisation and optimisation
    “Sourcing: Streamline and standardise your sourcing processes to achieve greater value”
    capabilityBodysame claim 50%same territory 100%Copyable with effort
    Contested
    Also on JAGGAER
  • Supplier relationship management capability
    “Supplier Relationship Management: Easily manage, monitor and communicate with your suppliers”
    capabilityBodysame claim 50%same territory 100%Copyable with effort
    Contested
    Also on JAGGAER
  • Unites finance and procurement on one process
    “Unite Finance and Procurement teams to gain full control over your Source-to-Pay process”
    outcomeBodysame claim 50%same territory 100%Copyable with effort
    Contested
    Also on Coupa
  • Combines proven innovation with operational excellence
    “We bring together proven innovation and operational excellence”
    qualitySectionsame claim 0%same territory 50%Anyone could say itnot a buying criterion
    Unique for now
  • Customers in 100+ countries
    “Supporting organisations in more than 100 countries”
    proofSectionsame claim 0%same territory 100%Copyable with effortnot a buying criterion
    Unique and owned
  • Decades of experience in the category
    “Delivering spend control for over 30 years”
    proofSectionsame claim 0%same territory 0%Copyable with effortnot a buying criterion
    Unique and owned
  • Easy to use and integrate
    “Easy to use and integrate”
    qualitySectionsame claim 0%same territory 50%Anyone could say it
    Unique for now
  • Balances people, process and technology in spend control
    “Navigate spend control evolution by balancing people, processes and technology”
    capabilityBodysame claim 0%same territory 50%Anyone could say itnot a buying criterion
    Unique for now
  • Hands-on team ensures value beyond go-live
    “Our team works alongside yours to make sure you get real value from the platform - not just a successful go-live”
    outcomeBodysame claim 0%same territory 0%Anyone could say it
    Unique for now
  • Marketplace to buy from approved suppliers
    “Marketplace: Enable staff to quickly find and buy what they need from approved suppliers”
    capabilityBodysame claim 0%same territory 100%Copyable with effort
    Unique and owned
  • Procurement delivers best value from suppliers
    “Effectively partner with your business to deliver best value from suppliers”
    outcomeBodysame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
  • Serves housing sector spend control
    “Housing: Clear visibility and control across housing spend and suppliers”
    segmentBodysame claim 0%same territory 50%Copyable with effortnot a buying criterion
    Unique and owned
  • Serves not-for-profit governance needs
    “Not-For-Profit: Responsible spend management with strong governance and accountability”
    segmentBodysame claim 0%same territory 50%Copyable with effortnot a buying criterion
    Unique and owned
  • Serves regulated care providers
    “Care Providers: Compliant, auditable procurement for regulated care environments”
    segmentBodysame claim 0%same territory 50%Copyable with effortnot a buying criterion
    Unique and owned
05

How this was calculated

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

How the score is built
The six category scores, their weights, and what a high score in each one means
CategoryWeightYoursWhat a high score means
Messaging
Category framing, who it is for, and the outcome promised
30%65The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not.
Claims
Attribute and benefit claims — speed, ease, quality, ROI
30%50Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot.
Features
Capabilities and functions the page lists
15%78Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake.
Proof
The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges
10%18Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named.
Structure
Section order, navigation, CTA language and placement
10%n/aThe generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable.
Visual
Palette family, imagery style, layout patterns
5%n/aWeighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first.

Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.

What we compared (3 pages read)
Your page
Proactis
proactis.com
Competitor
Coupa
coupa.com
Competitor
JAGGAER
jaggaer.com
What it cannot tell you

The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.

Your highest-impact changes

  1. 1
    Table stakesYour section copy says “Supporting organisations in more than 100 countries”.

    Coupa and JAGGAER all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

  2. 2
    Table stakesYour section copy says “Spend management solutions to put you in control”.

    Keep the fact, lose the position: coupa and JAGGAER all say it too, and your section is spending its first impression on the same territory as theirs.

  3. 3
    Table stakesYour section copy says “Trusted by thousands of organisations around the world”.

    This is the set's common ground — Coupa and JAGGAER all say it too. It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.

  4. 4
    Table stakesYour body copy says “Efficiently process invoices to approved payment terms, matched to PO's that have been raised and recorded co…”.

    A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the body should carry a claim they will only find here.

  5. 5
    Table stakesYour body copy says “Contract Management: Drive maximum value from every supplier contract”.

    True of you and true of them: Coupa and JAGGAER all say it too. That is why it decides nothing, and why the body is the wrong place to spend it.

  6. 6
    Table stakesYour body copy says “Reap the benefits of Guided Buying to increase levels of on-contract spend”.

    In the body: Keep the fact, lose the position: coupa and JAGGAER all say it too, and your body is spending its first impression on the same territory as theirs.

  7. 7
    Table stakesYour body copy says “Sourcing: Streamline and standardise your sourcing processes to achieve greater value”.

    In the body: This is the set's common ground — Coupa and JAGGAER all say it too. It will not set you apart wherever it sits, and in the body it costs you the one place a distinctive claim would be read.

  8. 8
    Table stakesYour body copy says “Supplier Relationship Management: Easily manage, monitor and communicate with your suppliers”.

    In the body: Coupa and JAGGAER all say it too. Buyers may still need it, but shared ground cannot carry your body — move it lower and give that space to something only you can say.

  9. 9
    Surface“Marketplace: Enable staff to quickly find and buy what they need from approved suppliers” is yours alone, and buyers weigh it.

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

  10. 10
    Surface“Our team works alongside yours to make sure you get real value from the platform - not just a successful go-l…” is yours alone, and buyers weigh it.

    A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.

The only way to know if it matters.

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

Test it with real buyers
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