Your page scores 40 out of 100 for sameness against the 4 competitors you named.

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

• Commodity · 100%KeepHero

  Positions as digital engineering services provider

  • “Mission-critical software engineering for smart device & industrial manufacturers”

  Etteplan, SoftServe, Nortal and Reaktor all say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

  This is grouped wrong
  They say

  • Etteplan“We are a technology service company”
  • SoftServe“SoftServe is a digital engineering company”
  • Nortal“A strategic digital transformation partner for leading companies and governments around the world”
  • Reaktor“We're a global technology company”
• Commodity · 100%Table stakesSection

  Builds AI, data and analytics solutions

  • “Modern, cloud-native data platforms on Snowflake, Databricks, and Microsoft Fabric – engineered AI-ready, governed by design”

  Etteplan, SoftServe, Nortal and Reaktor all cover this territory. Buyers may need to hear it, but in your section it spends the first impression on shared ground.

  This is grouped wrong
  They say

  • Etteplan“Better decision-making results from expertise in industrial digitalization, analytics, and maintenance engineering”
  • SoftServe“SoftServe develops solutions across Azure, Microsoft Fabric, and AI services to strengthen data use, integration, and platform adoption”
  • Nortal“accelerated by AI-first delivery”
  • Reaktor“We provide a full range of services across the digital”
• Commodity · 100%Table stakesSection

  Named customers and reference projects as proof

  • “Proekspert has partnered with global leaders like Danfoss to deliver scalable, reliable solutions”
  • “Trusted by leading manufacturers and operators across Europe”

  You say this 2 different ways.

  Common ground with Etteplan, SoftServe, Nortal and Reaktor. Say it if buyers need it — lower on the page, where it is not the thing they read first.

  This is grouped wrong
  They say

  • Etteplan“Our references page showcases a diverse range of projects where our expertise, dedication, and commitment to excellence have made a difference”
  • SoftServe“Felix Obschonka and Montblanc partnered with SoftServe to develop the digital writing platform Montblanc Digital Paper”
  • Nortal“We delivered 40% of Estonia's e-transformation”
  • Reaktor“Posti: From parcel tracking to platform thinking – Over two decades of strategic partnership”
• Contested · 50%SharpenHero

  Quantified client results as proof

  • “Reduce industrial product testing cycles from months to days”

  SoftServe and Reaktor are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • SoftServe“AI chatbots are changing how insurance products are sold; Ensight partnered with SoftServe to apply conversational AI in sales workflows, helping advisors…”
  • Reaktor“Beyond chatbots – How generative AI transforms customer service”
• Commodity · 75%Table stakesSection

  Builds software, apps and embedded platforms

  • “We build embedded platforms, apps, firmware, middleware, device drivers, human-machine interfaces (HMIs), and complex embedded software solutions”
  • “We develop digital services that are accessible on every platform, such as web and native mobile apps”
  • “We provide full-cycle cloud solution development and integrate hardware products to streamline your business processes”

  You say this 3 different ways.

  Etteplan, SoftServe and Nortal make the same claim (75% of the set). It cannot set you apart, so it should not carry the section.

  This is grouped wrong
  They say

  • Etteplan“We integrate them with intelligent functionalities, connectivity and analytics”
  • SoftServe“SoftServe supports cloud modernization and applies AI capabilities to improve performance, scalability, and cost control”
  • Nortal“We show up where the stakes are highest”
• Commodity · 75%Table stakesSection

  Customer satisfaction and testimonials

  • “79 NPS”

  A buyer comparing tabs sees this on Etteplan, SoftServe and Nortal too (75% of the set). Yours earns nothing by repeating it up top; it can live lower down. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • Etteplan“we do more than provide a service; we partner with you”
  • SoftServe“Confidence earned”
  • Nortal“Flawless track record in delivering future-proof solutions”
• Commodity · 75%Table stakesSection

  Drives business transformation and new models

  • “Clients we've supported to progress in sustainability and digitalization”

  Etteplan, Nortal and Reaktor got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.

  This is grouped wrong
  They say

  • Etteplan“The best service solutions to boost customers' sustainability, productivity and digital business.”
  • Nortal“Applying democratic design principles to digital infrastructure creates governments that are both more capable and more trusted”
  • Reaktor“designs and builds category-defining digital solutions”
• Commodity · 75%Table stakesSection

  Long track record and experienced staff

  • “30+ years experience”
  • “We have extensive experience designing and developing software-enabled devices, equipment, products, and services for established global enterprises”
  • “150+ experts”

  You say this 3 different ways.

  Shared with Etteplan, SoftServe and Nortal, 75% of the set. True of you, true of them — which is exactly why it will not decide anything.

  This is grouped wrong
  They say

  • Etteplan“serves the world's leading industrial companies globally”
  • SoftServe“more than 20 years of collaboration with Microsoft”
  • Nortal“More than 25 years of experience in the public sector, healthcare, and enterprise”
• Contested · 25%SharpenHero

  Saves time and improves efficiency

  • “Together we build intelligent, remote-controlled IoT products and digital services that deliver value for years”

  Shared with Etteplan. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • Etteplan“By partnering with Etteplan, you will gain optimal business value from all critical stages of your product or asset lifecycle”
• Contested · 25%SharpenSection

  Design and user experience capability

  • “We design quality digital services that users appreciate”

  Contested ground: Reaktor claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • Reaktor“Interaction Design Academy Handbook - Get your copy of our new book!”
• Contested · 25%SharpenSection

  Scale of company: customers, offices, ratings

  • “300+ customers”
  • “5 offices”

  You say this 2 different ways.

  Nortal is on this territory too (25% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

  This is grouped wrong
  They say

  • Nortal“100+ transformation projects for industry leaders”
• Contested · 25%SharpenSection

  Test automation and reusable tooling capability

  • “We've developed reusable solutions based on NI tools like LabVIEW and TestStand to streamline test automation”

  Section-level, and shared: Etteplan is on this territory too (25% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • Etteplan“we adapt to your stakeholder and project-specific requirements to engineer customized solutions”

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

Trusted by