Your page scores 60 out of 100 for sameness against the 3 competitors you named.

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

• Commodity · 100%Table stakesHero

  digital/software engineering services provider

  • “Together we build intelligent, remote-controlled IoT products and digital services that deliver value for years”
  • “Mission-critical software engineering for smart device & industrial manufacturers”
  • “We provide full-cycle cloud solution development and integrate hardware products to streamline your business processes”
  • “We design quality digital services that users appreciate. We develop digital services that are accessible on every platform, such as web and native mobile apps”

  You say this 4 different ways.

  Etteplan, SoftServe and Nortal all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.

  This is grouped wrong
  They say

  • Etteplan“We are a technology service company”
  • SoftServe“SoftServe is a digital engineering company”
  • Nortal“A strategic digital transformation partner for leading companies and governments around the world”
• Commodity · 67%Table stakesHero

  faster delivery and time to market

  • “Reduce industrial product testing cycles from months to days”
  • “Proekspert team's understanding of complex manufacturing environments and ability to deliver solutions that can be implemented fast”

  You say this 2 different ways.

  Common ground with Etteplan and Nortal. Say it if buyers need it — lower on the page, where it is not the thing they read first. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • Etteplan“Streamlining internal operations ensures resource efficiency and timely market entry”
  • Nortal“Ship faster. Stay in control.”
• Commodity · 100%Table stakesSection

  long track record and deep experience

  • “30+ years experience”
  • “We have extensive experience designing and developing software-enabled devices, equipment, products, and services for established global enterprises”

  You say this 2 different ways.

  Etteplan, SoftServe and Nortal make the same claim. It cannot set you apart, so it should not carry the section.

  This is grouped wrong
  They say

  • Etteplan“that serves the world's leading industrial companies globally”
  • SoftServe“The world's most ambitious organizations trust us”
  • Nortal“We serve 25+ Fortune 500 customers in North America in telecommunications, media, and more”
• Commodity · 67%Table stakesSection

  AI and data platform capability

  • “Modern, cloud-native data platforms on Snowflake, Databricks, and Microsoft Fabric – engineered AI-ready, governed by design”

  A buyer comparing tabs sees this on Etteplan and SoftServe too (67% of the set). Yours earns nothing by repeating it up top; it can live lower down.

  This is grouped wrong
  They say

  • Etteplan“working across industries and supporting our customers navigating AI-driven technological changes as well as evolving industry demands”
  • SoftServe“SoftServe develops solutions across Azure, Microsoft Fabric, and AI services to strengthen data use, integration, and platform adoption”
• Commodity · 67%Table stakesSection

  customer satisfaction and testimonials as proof

  • “79 NPS”
  • “Proekspert has supported Ridango with implementation of our transit payment systems... very content with the professionalism, commitment and supportive attitude”
  • “I'm thankful for the Proekspert team's flexibility and openness to find solutions”

  You say this 3 different ways.

  Etteplan and SoftServe got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.

  This is grouped wrong
  They say

  • Etteplan“Our references page showcases a diverse range of projects where our expertise, dedication, and commitment to excellence have made a difference”
  • SoftServe“SoftServe's engineering team supported that work”
• Commodity · 67%Table stakesSection

  named client outcomes and case studies

  • “The introduction of the AI-based remote measurement solution was a game-changer... turn rate has skyrocketed to an impressive 60-99%”
  • “The Yoshi – Operator Interface increased engagement of shop floor operators by 100%”

  You say this 2 different ways.

  Shared with Etteplan and SoftServe, 67% of the set. True of you, true of them — which is exactly why it will not decide anything. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • Etteplan“Discover how we've helped businesses across various industries achieve their goals and unlock their full potential”
  • SoftServe“Ensight partnered with SoftServe to apply conversational AI in sales workflows, helping advisors respond faster, engage clients more effectively, and manage…”
• Commodity · 67%Table stakesSection

  physical product and hardware engineering

  • “Using frameworks built on LabVIEW and TestStand, we ensure precision and efficiency”

  Nothing wrong with the claim; Etteplan and Nortal just make it as well. Treat it as the price of entry and spend the prominent space elsewhere. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • Etteplan“By partnering with Etteplan, you will gain optimal business value from all critical stages of your product or asset lifecycle”
  • Nortal“End-to-end legacy modernization guided by human oversight and accelerated by AI-first delivery”
• Commodity · 67%Table stakesSection

  technology creates positive societal impact

  • “Clients we've supported to progress in sustainability and digitalization”

  Shared with Etteplan and Nortal, 67% of the set. True of you, true of them — which is exactly why it will not decide anything.

  This is grouped wrong
  They say

  • Etteplan“The best service solutions to boost customers' sustainability, productivity and digital business.”
  • Nortal“Impact is our driving force, in and outside of client work”
• Contested · 33%SharpenSection

  improves end-customer experience and trust

  • “Our designers and engineers work with you to improve your customer's experience in areas that matter most”

  Etteplan is on this territory too (33% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

  This is grouped wrong
  They say

  • Etteplan“we will ensure that you exceed your customer needs”
• Contested · 33%SharpenSection

  scale in people, clients and locations

  • “300+ customers”
  • “5 offices”

  You say this 2 different ways.

  Shared with Nortal. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.

  This is grouped wrong
  They say

  • Nortal“Nearsure Rebrands to Nortal, following acquisition of a U.S.-based technology solutions provider with over 650 professionals across 18 Latin American countries”

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

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