Your page scores 41 out of 100 for sameness against the 3 competitors you named.

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

• Commodity · 67%Table stakesHero

  quick easy qualification or assessment step

  • “Takes 1 minute • No obligation”
  • “Answer 4 quick questions to find out”

  You say this 2 different ways.

  KBKG and ADP cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • KBKG“Book a free consultation with KBKG's Predominant Use experts”
  • ADP“Take a self-guided product tour”
• Commodity · 100%Table stakesSection

  large customer base as proof

  • “Over 1,000 businesses claimed credits last year for activities they were already doing”

  Common ground with Pilot, KBKG and ADP. Say it if buyers need it — lower on the page, where it is not the thing they read first.

  This is grouped wrong
  They say

  • Pilot“Trusted by 3,500+ growth-driven startups and small businesses”
  • KBKG“Trusted by thousands of CPAs”
  • ADP“Trusted by more than 1,100,000 clients”
• Commodity · 100%Table stakesSection

  low audit or compliance risk track record

  • “<0.01% of our claims have been audited”
  • “100% of our claims have been allowed by the IRS”

  You say this 2 different ways.

  Pilot, KBKG and ADP make the same claim. It cannot set you apart, so it should not carry the section. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • Pilot“Sleep better at tax time”
  • KBKG“ensuring full compliance with tax laws”
  • ADP“ADP helps you stay compliant as regulations shift and your business grows, wherever you operate”
• Commodity · 100%KeepSection

  serves any company size or segment

  • “From startups to established enterprises, companies choose Arvo to simplify the R&D credit process”

  Pilot, KBKG and ADP all say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

  This is grouped wrong
  They say

  • Pilot“Pilot works for growing businesses whether you're scaling from 2 to 20 people or preparing for your exit”
  • KBKG“We help businesses, real estate owners, and CPAs unlock proven tax strategies and incentives created by Congress, so they can invest in growth.”
  • ADP“No matter your business size, we've got you covered”
• Commodity · 100%Table stakesSection

  specialist expertise generalists lack

  • “For over two decades, we've helped innovative companies unlock R&D credits”
  • “R&D credits require technical documentation that most generalist CPAs don't produce”

  You say this 2 different ways.

  A buyer comparing tabs sees this on Pilot, KBKG and ADP. Yours earns nothing by repeating it up top; it can live lower down.

  This is grouped wrong
  They say

  • Pilot“These complex questions require expertise that the average bookkeeping firm can't provide”
  • KBKG“Proven track record over 25 years”
  • ADP“Helping businesses for 75 years”
• Commodity · 100%Table stakesSection

  technology combined with human experts

  • “Our platform streamlines the process and connects you with a real tax expert”

  Pilot, KBKG and ADP got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.

  This is grouped wrong
  They say

  • Pilot“It's 50/50 people and software”
  • KBKG“With cutting-edge technology and the country's leading experts”
  • ADP“Unlimited AI potential, unlocked by the human experts at ADP”
• Contested · 33%SharpenSection

  audit-ready documentation and expert review

  • “Audit-ready documentation”
  • “100% of R&D studies are reviewed by a tax expert”
  • “Our streamlined, transparent process makes sure you capture every dollar without the headaches”

  You say this 3 different ways.

  KBKG is on this territory too (33% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

  This is grouped wrong
  They say

  • KBKG“A documented, expert-led KBKG study may support exemptions, refunds, and audit responses”
• Contested · 33%SharpenSection

  fast turnaround, less time spent

  • “transforming a process that could take months into something you can complete in a single afternoon”

  Shared with KBKG. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.

  This is grouped wrong
  They say

  • KBKG“Cost Segregation reports in 15 minutes or less”
• Contested · 33%SharpenSection

  high satisfaction scores and testimonials

  • “An NPS of 84”

  Pilot is on this territory too (33% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • Pilot“Pilot's bookkeepers helped produce triple-checked, accurate financials that caught unpaid invoices and vendor errors (Passage AI)”
• Contested · 33%SharpenSection

  quantified results as proof

  • “Our average customer tax credit is $100k”
  • “We have claimed over $800M in credits for our clients in the past”

  You say this 2 different ways.

  Shared with Pilot. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • Pilot“Pilot set up books and produced investor-ready financials in just 4 weeks (OptimalAI)”
• Contested · 33%SharpenSection

  recovers money you are owed or missing

  • “Maximize benefits from 2022, 2023, and 2024 by electing for your retroactive R&D refund”
  • “Billions in R&D credits go unclaimed every year”
  • “Less work for you. More money to spend.”

  You say this 3 different ways.

  Contested ground: Pilot claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

  This is grouped wrong
  They say

  • Pilot“Find the $2,000/month you didn't know you were wasting”

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

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