Your verdict
Your page is mostly the same.
Most of what your page says, Duve says too. You're less same than 124 of the 366 SaaS sites scored (SaaS avg 56).
Each named site is scored the same way, against the other 4 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.
More same than average
The average SaaS site scores 56; you scored 62.
You are 6 points more same than the average SaaS site.
Closest overlap: Duve
Of the 4 sites you named, Duve echoes the most of what your page says: 76% of it, weighted by placement. Scored the same way you were, against the rest of the set, Duve's own Sameness Index is 57. Those are different measures: the first is overlap with your page, the second is how same Duve's whole page is.
Duve is the competitor you sound most like.
Room to own more
7% of your claim space is ownable: unique, relevant, and hard to copy. 1 of those claims sits in body copy, where few readers reach it.
7% is ownable, and 1 buried opportunity could help you stand out more.
Three changes worth testing first.
Chosen by rule from the comparison with HiJiffy, Alliants, Akia and Duve: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.
- “We handle the repetitive questions via WhatsApp, OTA inboxes, SMS, voice and email”
HiJiffy, Alliants, Akia and Duve all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
Table stakesMost of the set says this too. - “Hotel Casa: More guest experience, less manual work”
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
SurfaceYours alone. Test it higher up. - “Free up your team for real hospitality”
Keep the fact, lose the position: hiJiffy, Alliants and Duve say it too (75% of the set), and your hero is spending its first impression on the same territory as theirs.
Table stakesMost of the set says this too.
Try these changes, then test them with real buyers.
This measures overlap. Whether buyers notice is a different question, and only they can answer it.
What you can own
Claims only you make, that buyers weigh, and that competitors can’t easily copy.
7% of your page’s claim space is yours to keep.
Why this is not 100 minus the Sameness Index
The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.
Already leading with · 2
- High guest reach and open rates on messaging
“Reach 80%+ of guests via WhatsApp or SMS with 98% open and 65% engagement rates”
- Quantified incremental revenue per room
“€30–€50 extra revenue per room, per month”
Buried in body copy · 1
- Reduces front desk question volume
“Hotel Casa: More guest experience, less manual work”
Where you blend in
Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.
- Commodity · 100%Table stakesHeroAI automates guest messaging and routine work
- “We handle the repetitive questions via WhatsApp, OTA inboxes, SMS, voice and email”
- “Engage with your guests proactively from booking to checkout”
You say this 2 different ways.
HiJiffy, Alliants, Akia and Duve all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.
They say- HiJiffy“HiJiffy's AI handles up to 90% of guest conversations automatically across web, social, WhatsApp, and OTA channels, always on-brand”
- Alliants“Automate the ordinary, deliver the extraordinary”
- Akia“Akia answers your guests herself”
- Duve“Smart automation for the questions that repeat every night.”
- Commodity · 75%Table stakesHeroFrees staff for higher-value hospitality
- “Free up your team for real hospitality”
Common ground with HiJiffy, Alliants and Duve. Say it if buyers need it — lower on the page, where it is not the thing they read first.
They say- HiJiffy“Prepared Teams”
- Alliants“tools that help staff anticipate guests' needs in ways that elevate NPS and total guest spend per visit”
- Duve“Deliver a seamless arrival experience while empowering your team to focus on exceptional hospitality.”
- Commodity · 100%Table stakesSectionAdapts to your brand and operating model
- “Choose the tone and style of your virtual concierge — casual, professional, or extra warm”
HiJiffy, Alliants, Akia and Duve make the same claim. It cannot set you apart, so it should not carry the section.
They say- HiJiffy“always on-brand”
- Alliants“AXP moulds to the team, the brand, and the operating model, allowing them to evolve together naturally”
- Akia“Habitue Homes: AI Agents keep guest messaging consistent across its international team”
- Duve“Customize every guest touchpoint—from your guest app and messaging to logos, fonts, colors, imagery, and tone of voice”
- Commodity · 100%Table stakesSectionDrives upsell and incremental revenue
- “€30–€50 extra revenue per room, per month”
- “Offer breakfast, late check-out or champagne. Automatically, at the right time”
You say this 2 different ways.
A buyer comparing tabs sees this on HiJiffy, Alliants, Akia and Duve. Yours earns nothing by repeating it up top; it can live lower down.
They say- HiJiffy“Send personalised, automated campaigns to your guests to boost revenue from upselling and cross-selling”
- Alliants“94% increase in ancillary revenue”
- Akia“Upsells: Sell the better stay”
- Duve“Offer the right service to the right guest at the right time.”
- Commodity · 100%Table stakesSectionHigh guest satisfaction and review scores
- “94% of guests rate the communication experience as "easy" or "excellent"”
HiJiffy, Alliants, Akia and Duve got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- HiJiffy“Collect reviews by sending automated messages to your guests. Use them internally or share them on platforms like TripAdvisor and Google to boost your…”
- Alliants“11% increase in guest satisfaction (Net Promoter Score)”
- Akia“4.9 stars”
- Duve“HT Score 100 | 638 reviews”
- Commodity · 100%KeepSectionPurpose-built for hospitality
- “Made for your type of accommodation”
HiJiffy, Alliants, Akia and Duve all say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- HiJiffy“The Guest Communications Platform for Hotel Groups”
- Alliants“Connecting hotel access with digital guest experience.”
- Akia“The AI for 5-star guest experiences”
- Duve“Duve's unified hotel guest experience platform combines rich guest insights with AI built for hospitality”
- Contested · 50%SharpenHeroGuests get instant replies
- “Every guest deserves instant attention”
Akia and Duve are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.
They say- Akia“She replies the second a guest writes”
- Duve“DuveAI answers in their language in under a minute.”
- Commodity · 75%Table stakesSectionFast, simple setup with quick results
- “Easy technology, instant results”
Shared with Alliants, Akia and Duve, 75% of the set. True of you, true of them — which is exactly why it will not decide anything.
They say- Alliants“Significant improvements in our performance. The experienced Alliants team were able to get us up and running in no time (Chris Cocca, Four Seasons)”
- Akia“She starts answering the day you switch her on, and she only gets sharper from there”
- Duve“Kula Hit Their Goals 2 Years Ahead of Schedule”
- Commodity · 75%Table stakesSectionIntegrates with PMS and hotel systems
- “Seamlessly connects to your PMS (Mews, Opera Cloud, Booking Experts and more), housekeeping software, mobile key systems, and the Booking.com inbox”
Nothing wrong with the claim; HiJiffy, Alliants and Akia just make it as well. Treat it as the price of entry and spend the prominent space elsewhere.
They say- HiJiffy“100+ Integrations Available”
- Alliants“Easy integration with key industry systems”
- Akia“Works with the PMS you already run”
- Commodity · 75%Table stakesSectionLarge customer base as proof
- “Trusted by 1,000+ hotels, holiday parks and other accommodation types”
Section-level, and shared: HiJiffy, Alliants and Akia got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.
They say- HiJiffy“Trusted by 2.600+ Hotels Worldwide”
- Alliants“Alliants is the hotel guest experience technology partner behind 100,000+ rooms of the world's leading hospitality brands.”
- Akia“2k+ customers”
- Commodity · 75%Table stakesSectionUnified inbox across all guest channels
- “WhatsApp, SMS, Booking.com, Airbnb, Expedia, phone, email and webchat all in one place”
- “Start real conversations on the channel your guests actually use, whatsapp”
You say this 2 different ways.
Across 2 of your lines: A buyer comparing tabs sees this on HiJiffy, Akia and Duve too (75% of the set). Yours earns nothing by repeating it up top; it can live lower down.
They say- HiJiffy“One Platform for Every Guest Conversation”
- Akia“Akia tucks a little app right into the chat”
- Duve“Every guest conversation from any channel, personalized with AI”
- Contested · 50%SharpenSectionAI is accurate and grounded, no hallucination
- “"Guests feel heard and helped without realizing AI is involved." - Rutger van de Maat”
Shared with HiJiffy and Akia. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- HiJiffy“Secure AI”
- Akia“She knows their reservation, so the answer's already right”
- Contested · 50%SharpenSectionAnalytics turn guest data into decisions
- “Know what's happening: open requests, satisfaction scores, time saved and revenue generated”
Shared with Alliants and Duve. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.
They say- Alliants“Alliants Data and Analytics connects those systems, builds a single-customer-view architecture, and delivers live data visualisations”
- Duve“Segment guests, understand behavior, and measure performance with hospitality analytics”
- Contested · 50%SharpenSectionEasy to use and personal
- “we make guest communication easier, faster, and more personal”
Contested ground: Akia and Duve claim it as well. The version that wins names a mechanism, a number or a scope that the others cannot match.
They say- Akia“Build Akia out for the way you work”
- Duve“Personalized hospitality, at scale.”
- Contested · 50%SharpenSectionNamed automation-rate performance figures
- “65% of the guests that asks one or more questions”
Section-level, and shared: Shared with HiJiffy and Akia. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.
They say- HiJiffy“AX Hotels achieves a 93% automation rate and 86% WhatsApp open rate across the full guest journey with HiJiffy”
- Akia“Guest messages resolved by AI (The Chandler Hotel)”
- Contested · 50%SharpenSectionQuantified time savings for staff
- “100+ hours saved per month for every 100 rooms”
Section-level, and shared: Shared with HiJiffy and Akia. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.
They say- HiJiffy“Lake District Hotels reduces incoming calls by 70% while increasing direct room bookings and table reservations”
- Akia“Weekender Hotels streamlined check-ins, messaging, digital guides, and guest workflows into one intuitive system that saves hours daily”
- Contested · 25%SharpenSectionCustomer testimonials as proof
- “"Runnr.ai is our digital colleague that brings calm, speed, and consistent hospitality." - Rutger van de Maat, Holiday & Camping Mölke”
- “"95% of incoming messages are answered directly by AI, giving our staff more time for complex and fun matters." - Gerard Schomaker, Valk Exclusief”
- “"In hospitality, Runnr.ai has been the most exciting innovation." - Maurits Bots, IT Specialist, Westcord Hotels”
You say this 3 different ways.
Alliants is on this territory too (25% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Alliants“In a tight labour market, technology that elevates the guest experience while optimising staff productivity is the winning formula. (Jim Gist, Integrated…”
- Contested · 25%SharpenSectionRuns properties with minimal or no front desk
- “"Runnr.ai gives us that capability without needing to add extra staff." - Dirk-Jan van Eeuwen, Cityden”
Section-level, and shared: Shared with Akia. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.
They say- Akia“Redamo Suites: 5 star experiences, without a front desk”
Claim-by-claim evidence
Every claim on your page (28)
What the columns mean
- Claim
- The grouped claim, then your exact line beneath it.
- Type
- What kind of claim it is: category, segment, outcome, capability, quality or proof.
- Placement
- Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
- Same claim
- Share of the competitors making this exact claim. Drives ownership and ownable share.
- Same territory
- Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
- Sayability
- Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
- Relevant
- Whether buyers decide on this. A unique claim nobody buys on is not ownable.
- Ownership
- Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.
Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.
AI automates most guest questions/messages “We handle the repetitive questions via WhatsApp, OTA inboxes, SMS, voice and email” | capability | Hero | 75% | 100% | Anyone could say it | Yes | Commodity |
Automated upsell offers at the right moment “Offer breakfast, late check-out or champagne. Automatically, at the right time” | capability | Section | 75% | 100% | Anyone could say it | Yes | Commodity |
Integrates with PMS and hotel systems “Seamlessly connects to your PMS (Mews, Opera Cloud, Booking Experts and more), housekeeping software, mobile key systems, and the Booking.com inbox” | capability | Section | 75% | 75% | Anyone could say it | Yes | Commodity |
Large installed base of hotel customers “Trusted by 1,000+ hotels, holiday parks and other accommodation types” | proof | Section | 75% | 75% | Copyable with effort | Yes | Commodity |
Proactive messaging across whole guest journey “Engage with your guests proactively from booking to checkout” | capability | Section | 75% | 100% | Anyone could say it | Yes | Commodity |
Frees staff for real hospitality “Free up your team for real hospitality” | outcome | Hero | 50% | 75% | Anyone could say it | Yes | Contested |
Guests get instant/immediate replies “Every guest deserves instant attention” | outcome | Hero | 50% | 50% | Anyone could say it | Yes | Contested |
Configurable brand tone of voice “Choose the tone and style of your virtual concierge — casual, professional, or extra warm” | capability | Section | 50% | 100% | Anyone could say it | No | Contested |
Named automation-rate percentages achieved “65% of the guests that asks one or more questions” | proof | Section | 50% | 50% | Copyable with effort | Yes | Contested |
Operational dashboards on requests and revenue “Know what's happening: open requests, satisfaction scores, time saved and revenue generated” | capability | Section | 50% | 50% | Anyone could say it | Yes | Contested |
Unified inbox across all guest channels “WhatsApp, SMS, Booking.com, Airbnb, Expedia, phone, email and webchat all in one place” | capability | Section | 50% | 75% | Anyone could say it | Yes | Contested |
Fast, simple setup with quick results “Easy technology, instant results” | quality | Section | 25% | 75% | Anyone could say it | Yes | Contested |
High-touch experience with minimal staff “"Runnr.ai gives us that capability without needing to add extra staff." - Dirk-Jan van Eeuwen, Cityden” | proof | Section | 25% | 25% | Anyone could say it | Yes | Contested |
Makes guest communication easier and more personal “we make guest communication easier, faster, and more personal” | quality | Section | 25% | 50% | Anyone could say it | No | Contested |
Saves staff hours per month “100+ hours saved per month for every 100 rooms” | proof | Section | 25% | 50% | Copyable with effort | Yes | Contested |
WhatsApp as primary guest channel “Start real conversations on the channel your guests actually use, whatsapp” | capability | Section | 25% | 75% | Anyone could say it | Yes | Contested |
Drives better reviews and repeat bookings “Better reviews, more repeat bookings” | outcome | Body | 25% | 100% | Anyone could say it | Yes | Contested |
In-flow guest payment collection “Let guests pay their outstanding balance during the online check-in. Fast, easy, and secure” | capability | Body | 25% | 100% | Anyone could say it | Yes | Contested |
Customer quote: acts as a reliable digital team member “"Runnr.ai is our digital colleague that brings calm, speed, and consistent hospitality." - Rutger van de Maat, Holiday & Camping Mölke” | proof | Section | 0% | 25% | Anyone could say it | No | Unique for now |
Customer quote: AI frees staff for complex work “"95% of incoming messages are answered directly by AI, giving our staff more time for complex and fun matters." - Gerard Schomaker, Valk Exclusief” | proof | Section | 0% | 25% | Anyone could say it | No | Unique for now |
Customer quote: most exciting innovation in hospitality “"In hospitality, Runnr.ai has been the most exciting innovation." - Maurits Bots, IT Specialist, Westcord Hotels” | proof | Section | 0% | 25% | Anyone could say it | No | Unique for now |
Fits many accommodation types “Made for your type of accommodation” | segment | Section | 0% | 100% | Anyone could say it | No | Unique for now |
Guests don't notice AI is involved “"Guests feel heard and helped without realizing AI is involved." - Rutger van de Maat” | proof | Section | 0% | 50% | Anyone could say it | No | Unique for now |
Guests rate the experience highly “94% of guests rate the communication experience as "easy" or "excellent"” | proof | Section | 0% | 100% | Copyable with effort | No | Unique and owned |
High guest reach and open rates on messaging “Reach 80%+ of guests via WhatsApp or SMS with 98% open and 65% engagement rates” | proof | Section | 0% | 0% | Copyable with effort | Yes | Unique and owned |
Multilingual auto-translated guest replies “Guests receive replies in their own language, you simply type in yours” | capability | Section | 0% | 0% | Anyone could say it | Yes | Unique for now |
Quantified incremental revenue per room “€30–€50 extra revenue per room, per month” | proof | Section | 0% | 100% | Copyable with effort | Yes | Unique and owned |
Reduces front desk question volume “Hotel Casa: More guest experience, less manual work” | proof | Body | 0% | 50% | Anyone could say it | Yes | Unique for now |
- AI automates most guest questions/messages“We handle the repetitive questions via WhatsApp, OTA inboxes, SMS, voice and email”capabilityHerosame claim 75%same territory 100%Anyone could say itCommodityAlso on HiJiffy, Akia, Duve
- Automated upsell offers at the right moment“Offer breakfast, late check-out or champagne. Automatically, at the right time”capabilitySectionsame claim 75%same territory 100%Anyone could say itCommodityAlso on HiJiffy, Akia, Duve
- Integrates with PMS and hotel systems“Seamlessly connects to your PMS (Mews, Opera Cloud, Booking Experts and more), housekeeping software, mobile key systems, and the Booking.com inbox”capabilitySectionsame claim 75%same territory 75%Anyone could say itCommodityAlso on HiJiffy, Alliants, Akia
- Large installed base of hotel customers“Trusted by 1,000+ hotels, holiday parks and other accommodation types”proofSectionsame claim 75%same territory 75%Copyable with effortCommodityAlso on HiJiffy, Alliants, Akia
- Proactive messaging across whole guest journey“Engage with your guests proactively from booking to checkout”capabilitySectionsame claim 75%same territory 100%Anyone could say itCommodityAlso on HiJiffy, Akia, Duve
- Frees staff for real hospitality“Free up your team for real hospitality”outcomeHerosame claim 50%same territory 75%Anyone could say itContestedAlso on HiJiffy, Duve
- Guests get instant/immediate replies“Every guest deserves instant attention”outcomeHerosame claim 50%same territory 50%Anyone could say itContestedAlso on Akia, Duve
- Configurable brand tone of voice“Choose the tone and style of your virtual concierge — casual, professional, or extra warm”capabilitySectionsame claim 50%same territory 100%Anyone could say itnot a buying criterionContestedAlso on HiJiffy, Duve
- Named automation-rate percentages achieved“65% of the guests that asks one or more questions”proofSectionsame claim 50%same territory 50%Copyable with effortContestedAlso on HiJiffy, Akia
- Operational dashboards on requests and revenue“Know what's happening: open requests, satisfaction scores, time saved and revenue generated”capabilitySectionsame claim 50%same territory 50%Anyone could say itContestedAlso on Alliants, Duve
- Unified inbox across all guest channels“WhatsApp, SMS, Booking.com, Airbnb, Expedia, phone, email and webchat all in one place”capabilitySectionsame claim 50%same territory 75%Anyone could say itContestedAlso on HiJiffy, Duve
- Fast, simple setup with quick results“Easy technology, instant results”qualitySectionsame claim 25%same territory 75%Anyone could say itContestedAlso on Akia
- High-touch experience with minimal staff“"Runnr.ai gives us that capability without needing to add extra staff." - Dirk-Jan van Eeuwen, Cityden”proofSectionsame claim 25%same territory 25%Anyone could say itContestedAlso on Akia
- Makes guest communication easier and more personal“we make guest communication easier, faster, and more personal”qualitySectionsame claim 25%same territory 50%Anyone could say itnot a buying criterionContestedAlso on Duve
- Saves staff hours per month“100+ hours saved per month for every 100 rooms”proofSectionsame claim 25%same territory 50%Copyable with effortContestedAlso on Akia
- WhatsApp as primary guest channel“Start real conversations on the channel your guests actually use, whatsapp”capabilitySectionsame claim 25%same territory 75%Anyone could say itContestedAlso on HiJiffy
- Drives better reviews and repeat bookings“Better reviews, more repeat bookings”outcomeBodysame claim 25%same territory 100%Anyone could say itContestedAlso on HiJiffy
- In-flow guest payment collection“Let guests pay their outstanding balance during the online check-in. Fast, easy, and secure”capabilityBodysame claim 25%same territory 100%Anyone could say itContestedAlso on Akia
- Customer quote: acts as a reliable digital team member“"Runnr.ai is our digital colleague that brings calm, speed, and consistent hospitality." - Rutger van de Maat, Holiday & Camping Mölke”proofSectionsame claim 0%same territory 25%Anyone could say itnot a buying criterionUnique for now
- Customer quote: AI frees staff for complex work“"95% of incoming messages are answered directly by AI, giving our staff more time for complex and fun matters." - Gerard Schomaker, Valk Exclusief”proofSectionsame claim 0%same territory 25%Anyone could say itnot a buying criterionUnique for now
- Customer quote: most exciting innovation in hospitality“"In hospitality, Runnr.ai has been the most exciting innovation." - Maurits Bots, IT Specialist, Westcord Hotels”proofSectionsame claim 0%same territory 25%Anyone could say itnot a buying criterionUnique for now
- Fits many accommodation types“Made for your type of accommodation”segmentSectionsame claim 0%same territory 100%Anyone could say itnot a buying criterionUnique for now
- Guests don't notice AI is involved“"Guests feel heard and helped without realizing AI is involved." - Rutger van de Maat”proofSectionsame claim 0%same territory 50%Anyone could say itnot a buying criterionUnique for now
- Guests rate the experience highly“94% of guests rate the communication experience as "easy" or "excellent"”proofSectionsame claim 0%same territory 100%Copyable with effortnot a buying criterionUnique and owned
- High guest reach and open rates on messaging“Reach 80%+ of guests via WhatsApp or SMS with 98% open and 65% engagement rates”proofSectionsame claim 0%same territory 0%Copyable with effortUnique and owned
- Multilingual auto-translated guest replies“Guests receive replies in their own language, you simply type in yours”capabilitySectionsame claim 0%same territory 0%Anyone could say itUnique for now
- Quantified incremental revenue per room“€30–€50 extra revenue per room, per month”proofSectionsame claim 0%same territory 100%Copyable with effortUnique and owned
- Reduces front desk question volume“Hotel Casa: More guest experience, less manual work”proofBodysame claim 0%same territory 50%Anyone could say itUnique for now
How this was calculated
Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.
AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.
How the score is built
| Category | Weight | Yours | What a high score means |
|---|---|---|---|
Messaging Category framing, who it is for, and the outcome promised | 30% | 73 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
Claims Attribute and benefit claims — speed, ease, quality, ROI | 30% | 63 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
Features Capabilities and functions the page lists | 15% | 78 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
Proof The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges | 10% | 32 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
Structure Section order, navigation, CTA language and placement | 10% | 38 | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
Visual Palette family, imagery style, layout patterns | 5% | 62 | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |
Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.
What we compared (5 pages read)
What it cannot tell you
The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.
Your highest-impact changes
- 1Table stakesYour hero copy says “We handle the repetitive questions via WhatsApp, OTA inboxes, SMS, voice and email”.
HiJiffy, Alliants, Akia and Duve all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
- 2Table stakesYour hero copy says “Free up your team for real hospitality”.
Keep the fact, lose the position: hiJiffy, Alliants and Duve say it too (75% of the set), and your hero is spending its first impression on the same territory as theirs.
- 3Table stakesYour section copy says “Offer breakfast, late check-out or champagne. Automatically, at the right time”.
This is the set's common ground — HiJiffy, Alliants, Akia and Duve all say it too. It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.
- 4Table stakesYour section copy says “Choose the tone and style of your virtual concierge — casual, professional, or extra warm”.
A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.
- 5Table stakesYour section copy says “Made for your type of accommodation”.
True of you and true of them: HiJiffy, Alliants, Akia and Duve all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.
- 6Table stakesYour section copy says “94% of guests rate the communication experience as "easy" or "excellent"”.
In the section: Keep the fact, lose the position: hiJiffy, Alliants, Akia and Duve all say it too, and your section is spending its first impression on the same territory as theirs.
- 7Table stakesYour section copy says “Engage with your guests proactively from booking to checkout”.
In the section: HiJiffy, Alliants, Akia and Duve all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.
- 8Table stakesYour section copy says “€30–€50 extra revenue per room, per month”.
In the section: HiJiffy, Alliants, Akia and Duve all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.
- 9Surface“Hotel Casa: More guest experience, less manual work” is yours alone, and buyers weigh it.
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
The only way to know if it matters.
This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.







