Salesloft vs Gong (Protocol v0.1 · People), Outreach.com (Outreach, Inc.): Sameness Index 2

Your verdict

Sameness · vs 2 named

Your page is mostly your own.

Most of what you say, Gong (Protocol v0.1 · People) and the rest of your set do not. You're the least same of the 8 Sales engagement sites scored (category avg 51).

Benchmarked against Sales engagement (the category you chose).

Each named site is scored the same way, against the other 2 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.

Less same than average
The average Sales engagement category leader scores 51; you scored 2.
You are 49 points less same than the average Sales engagement category leader.
Closest overlap: Gong (Protocol v0.1 · People)
Of the 2 sites you named, Gong (Protocol v0.1 · People) echoes the most of what your page says: 2% of it, weighted by placement. Scored the same way you were, against the rest of the set, Gong (Protocol v0.1 · People)'s own Sameness Index is 2. Those are different measures: the first is overlap with your page, the second is how same Gong (Protocol v0.1 · People)'s whole page is.
Gong (Protocol v0.1 · People) is the competitor you sound most like.
Room to own more
27% of your claim space is ownable: unique, relevant, and hard to copy. 3 of those claims sit in body copy, where few readers reach them.
27% is ownable, and 3 buried opportunities could help you stand out more.

Do this first

Three changes worth testing first.

Chosen by rule from the comparison with Gong (Protocol v0.1 · People) and Outreach.com (Outreach, Inc.): the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.

“Always learning, always acting.”
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
Surface
Yours alone. Test it higher up.
“Customized to your specific revenue motion and data”
A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.
Surface
Yours alone. Test it higher up.

Try these changes, then test them with real buyers.

This measures overlap. Whether buyers notice is a different question, and only they can answer it.

Test it with real buyers

What you can own

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

27% of your page’s claim space is yours to keep.

27%Yours to keep73%Unique but weak0%A competitor says it too

Why this is not 100 minus the Sameness Index

The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.

Already leading with · 5

Captures every revenue signal across the stack
“Salesloft captures every revenue signal across your stack”
Customers report 50% higher conversion rates
“50% Higher conversion rate”
Improves sales efficiency 30%
“30% Higher sales efficiency”
Shortens time to close deals by 60%
“60% Less time to close a deal”
Used by 4,000+ sales teams
“4,000+ Sales teams hit their number, quarter after quarter with Salesloft.”

Buried in body copy · 3

Continuously learning AI that improves over time
“Always learning, always acting.”
Tailored to your specific revenue motion and data
“Customized to your specific revenue motion and data”
Triggers autonomous AI agents
“Trigger agents”

Where you blend in

Nowhere that costs you. Beyond stating what kind of product you are, nothing you say prominently is shared by a fifth of this set or more.

Claim-by-claim evidence

Every claim on your page (17)

What the columns mean

Claim: The grouped claim, then your exact line beneath it.
Type: What kind of claim it is: category, segment, outcome, capability, quality or proof.
Placement: Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
Same claim: Share of the competitors making this exact claim. Drives ownership and ownable share.
Same territory: Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
Sayability: Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
Relevant: Whether buyers decide on this. A unique claim nobody buys on is not ownable.
Ownership: Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.

Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.

Every claim on the subject page with the fields that produced its ownership label

Drives revenue growth and conversion “Create. Convert. Grow.”	outcome	Hero	0%	0%	Anyone could say it	Yes	Unique for now
Fills the sales funnel faster “Fill your sales funnel faster”	outcome	Hero	0%	0%	Anyone could say it	Yes	Unique for now
Positions itself as a predictive revenue system “THE PREDICTIVE REVENUE SYSTEM”	category	Hero	0%	0%	Anyone could say it	Yes	Unique for now
Surfaces deal risk and pipeline visibility “Understand deal risks”	capability	Hero	0%	0%	Anyone could say it	Yes	Unique for now
Tells sellers which actions to take next “Prioritize seller actions”	capability	Hero	0%	0%	Anyone could say it	Yes	Unique for now
Captures every revenue signal across the stack “Salesloft captures every revenue signal across your stack”	capability	Section	0%	0%	Copyable with effort	Yes	Unique and owned
Customers report 50% higher conversion rates “50% Higher conversion rate”	proof	Section	0%	0%	Copyable with effort	Yes	Unique and owned
Filters meaningful signals from noise “separates the ones that drive outcomes from the noise”	capability	Section	0%	0%	Anyone could say it	Yes	Unique for now
Improves sales efficiency 30% “30% Higher sales efficiency”	proof	Section	0%	0%	Copyable with effort	Yes	Unique and owned
Serves as the go-to-market engine across teams “I don’t call it a sales tool anymore. It’s our go-to-market engine — the more teams use it, the smarter it gets.”	proof	Section	0%	0%	Anyone could say it	No	Unique for now
Shortens time to close deals by 60% “60% Less time to close a deal”	proof	Section	0%	0%	Copyable with effort	Yes	Unique and owned
Standardizes processes and ramps new reps fast “The ability to standardize and automate processes across our teams delivers value to current sellers and brings new employees up to speed fast.”	proof	Section	0%	0%	Anyone could say it	Yes	Unique for now
Used by 4,000+ sales teams “4,000+ Sales teams hit their number, quarter after quarter with Salesloft.”	proof	Section	0%	0%	Copyable with effort	Yes	Unique and owned
Vendor acts as an extension of the customer team “Salesloft rolled up their sleeves and became a true extension of our team.”	proof	Section	0%	0%	Anyone could say it	Yes	Unique for now
Continuously learning AI that improves over time “Always learning, always acting.”	quality	Body	0%	0%	Anyone could say it	Yes	Unique for now
Tailored to your specific revenue motion and data “Customized to your specific revenue motion and data”	quality	Body	0%	0%	Anyone could say it	Yes	Unique for now
Triggers autonomous AI agents “Trigger agents”	capability	Body	0%	0%	Anyone could say it	Yes	Unique for now

Drives revenue growth and conversion
“Create. Convert. Grow.”
outcomeHerosame claim 0%same territory 0%Anyone could say it
Unique for now
Fills the sales funnel faster
“Fill your sales funnel faster”
outcomeHerosame claim 0%same territory 0%Anyone could say it
Unique for now
Positions itself as a predictive revenue system
“THE PREDICTIVE REVENUE SYSTEM”
categoryHerosame claim 0%same territory 0%Anyone could say it
Unique for now
Surfaces deal risk and pipeline visibility
“Understand deal risks”
capabilityHerosame claim 0%same territory 0%Anyone could say it
Unique for now
Tells sellers which actions to take next
“Prioritize seller actions”
capabilityHerosame claim 0%same territory 0%Anyone could say it
Unique for now
Captures every revenue signal across the stack
“Salesloft captures every revenue signal across your stack”
capabilitySectionsame claim 0%same territory 0%Copyable with effort
Unique and owned
Customers report 50% higher conversion rates
“50% Higher conversion rate”
proofSectionsame claim 0%same territory 0%Copyable with effort
Unique and owned
Filters meaningful signals from noise
“separates the ones that drive outcomes from the noise”
capabilitySectionsame claim 0%same territory 0%Anyone could say it
Unique for now
Improves sales efficiency 30%
“30% Higher sales efficiency”
proofSectionsame claim 0%same territory 0%Copyable with effort
Unique and owned
Serves as the go-to-market engine across teams
“I don’t call it a sales tool anymore. It’s our go-to-market engine — the more teams use it, the smarter it gets.”
proofSectionsame claim 0%same territory 0%Anyone could say itnot a buying criterion
Unique for now
Shortens time to close deals by 60%
“60% Less time to close a deal”
proofSectionsame claim 0%same territory 0%Copyable with effort
Unique and owned
Standardizes processes and ramps new reps fast
“The ability to standardize and automate processes across our teams delivers value to current sellers and brings new employees up to speed fast.”
proofSectionsame claim 0%same territory 0%Anyone could say it
Unique for now
Used by 4,000+ sales teams
“4,000+ Sales teams hit their number, quarter after quarter with Salesloft.”
proofSectionsame claim 0%same territory 0%Copyable with effort
Unique and owned
Vendor acts as an extension of the customer team
“Salesloft rolled up their sleeves and became a true extension of our team.”
proofSectionsame claim 0%same territory 0%Anyone could say it
Unique for now
Continuously learning AI that improves over time
“Always learning, always acting.”
qualityBodysame claim 0%same territory 0%Anyone could say it
Unique for now
Tailored to your specific revenue motion and data
“Customized to your specific revenue motion and data”
qualityBodysame claim 0%same territory 0%Anyone could say it
Unique for now
Triggers autonomous AI agents
“Trigger agents”
capabilityBodysame claim 0%same territory 0%Anyone could say it
Unique for now

How this was calculated

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

How the score is built

The six category scores, their weights, and what a high score in each one means
Category	Weight	Yours	What a high score means
Messaging Category framing, who it is for, and the outcome promised	30%	0	The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not.
Claims Attribute and benefit claims — speed, ease, quality, ROI	30%	0	Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot.
Features Capabilities and functions the page lists	15%	0	Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake.
Proof The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges	10%	0	Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named.
Structure Section order, navigation, CTA language and placement	10%	0	The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable.
Visual Palette family, imagery style, layout patterns	5%	42	Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first.

Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.

What we compared (3 pages read)

Your page

Salesloft

salesloft.com

Competitor

Gong (Protocol v0.1 · People)

gong.com

Competitor

Outreach.com (Outreach, Inc.)

outreach.com

What it cannot tell you

The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.

Your highest-impact changes

1
Surface“Always learning, always acting.” is yours alone, and buyers weigh it.
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
2
Surface“Customized to your specific revenue motion and data” is yours alone, and buyers weigh it.
A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.
3
Surface“Trigger agents” is yours alone, and buyers weigh it.
No competitor page makes this claim. Today it is in body copy; it is a candidate for the space the table-stakes lines are taking.

The only way to know if it matters.

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.