Sameness Index · 3 sites compared

Your page scores 47 out of 100 for sameness against the 2 competitors you named.

https://www.shiftbase.com/

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01

Your verdict

47
Sameness · vs 2 named
How is this calculated?

Your page is half shared.

About half of what your page says, e2n also says. You're less same than 2 of the 6 Business scheduling sites scored (category avg 44).

Benchmarked against Business scheduling (the category you chose).
Sameness Index on a 0 to 100 scale, from distinctive at 0 to interchangeable at 100. This page scores 47. Dyflexis scores 49. e2n scores 54. The category avg is 44.

Each named site is scored the same way, against the other 2 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.

  1. More same than average

    The average Business scheduling category leader scores 44; you scored 47.

    You are 3 points more same than the average Business scheduling category leader.

  2. Closest overlap: e2n

    Of the 2 sites you named, e2n echoes the most of what your page says. Scored the same way against the rest of the set, e2n sits at 54.

    e2n is the competitor you sound most like.

  3. Room to own more

    13% of your claim space is ownable: unique, relevant, and hard to copy. 6 of those claims sit in body copy, where few readers reach them.

    13% is ownable, and 6 buried opportunities could help you stand out more.

Do this first

Three changes worth testing first.

Chosen by rule from the comparison with Dyflexis and e2n: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.

  1. “Trusted by 8,000+ shift-based businesses”

    Dyflexis and e2n all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

    Table stakes
    Most of the set says this too.
  2. “Build accurate rotas faster”

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

    Surface
    Yours alone. Test it higher up.
  3. “Stay on top of worked hours and time off”

    A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.

    Surface
    Yours alone. Test it higher up.

Try these changes, then test them with real buyers.

This measures overlap. Whether buyers notice is a different question, and only they can answer it.

Test it with real buyers
02

What you can own

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

13% of your page’s claim space is yours to keep.

13%Yours to keep44%Unique but weak43%A competitor says it too
Why this is not 100 minus the Sameness Index

The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.

Already leading with · 3

  1. Named customer saves 20% on scheduling

    “National Museum of World Cultures saves 20% on Employee Scheduling”

  2. Named customer saves 5 hours per week on admin

    “Black Label Hospitality saves 5 hours per week in scheduling and payroll administration”

  3. Used by recognizable global brands

    “Trusted by brands like Marriott, Taco Bell, Flying Tiger, McDonald's, Superdry”

Buried in body copy · 6

  1. Build accurate schedules faster

    “Build accurate rotas faster”

  2. Employees see hours and leave balances

    “Stay on top of worked hours and time off”

  3. Plan ahead and cut overtime in production

    “Plan ahead, cut overtime, keep operations moving (Production)”

  4. Fill open shifts quickly with suitable staff

    “Plug staffing gaps without panic”

  5. Get the team onboarded and running immediately

    “Invite your team and hit the ground running”

  6. Manage leave and absence requests

    “Handle time off the easy way”

03

Where you blend in

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

  • Commodity · 100%KeepHero
    all-in-one workforce management platform
    • “Replace Excel and manual chaos with one platform for scheduling, time tracking, and compliance”

    Dyflexis and e2n all say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

    They say
    • Dyflexis“One platform for AI-driven scheduling, forecasting, time tracking and talent management”
    • e2n“HR-Software für Dich & Deine Mitarbeitenden”
  • Commodity · 100%Table stakesHero
    large customer base as proof
    • “Trusted by 8,000+ shift-based businesses”
    • “250,000+ employees scheduled daily with Shiftbase, across multiple sectors”

    You say this 2 different ways.

    Dyflexis and e2n all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.

    They say
    • Dyflexis“4500+ Global Customers”
    • e2n“Mehr als 4.000 zufriedene Kund\innen”
  • Commodity · 100%Table stakesSection
    employee self-service via mobile app
    • “Check your shifts, request leave, swap a shift — all in the app”

    Common ground with Dyflexis and e2n. Say it if buyers need it — lower on the page, where it is not the thing they read first.

    They say
    • Dyflexis“The Dyflexis app ensures a perfect sync with every rota update, shift change, and new opening”
    • e2n“Versorge Deine Mitarbeitenden über die kostenlose e2n perso App mit wichtigen Informationen”
  • Contested · 50%KeepHero
    built for specific industries and workforces
    • “100% designed for deskless teams”

    Dyflexis say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • Dyflexis“Built for organizations that want real control over performance, development and workforce costs”
  • Contested · 50%SharpenHero
    easy to use
    • “Employee scheduling & time registration made easy”

    e2n is on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • e2n“Das ist Transparenz der Extraklasse”
  • Contested · 50%SharpenHero
    free trial with no commitment
    • “No credit card needed”

    Shared with e2n. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.

    They say
    • e2n“teste e2n kostenlos”
  • Contested · 50%SharpenHero
    onboarding support and fast time to value
    • “Our team is here to help you get started”

    Dyflexis is on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

    They say
    • Dyflexis“Personal Implementation - Expert Guidance With a Trustscore of 4.6”
  • Contested · 50%SharpenSection
    named customers and testimonials as proof
    • “National Museum of World Cultures saves 20% on Employee Scheduling”
    • “Black Label Hospitality saves 5 hours per week in scheduling and payroll administration”
    • “Trusted by brands like Marriott, Taco Bell, Flying Tiger, McDonald's, Superdry”

    You say this 3 different ways.

    Shared with Dyflexis. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • Dyflexis“Endorsed by Experts: Our Client Stories”
04

Claim-by-claim evidence

Every claim on your page (27)
What the columns mean
Claim
The grouped claim, then your exact line beneath it.
Type
What kind of claim it is: category, segment, outcome, capability, quality or proof.
Placement
Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
Same claim
Share of the competitors making this exact claim. Drives ownership and ownable share.
Same territory
Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
Sayability
Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
Relevant
Whether buyers decide on this. A unique claim nobody buys on is not ownable.
Ownership
Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.

Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.

  • Large installed base of customers
    “Trusted by 8,000+ shift-based businesses”
    proofHerosame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on Dyflexis, e2n
  • One platform covering scheduling, time tracking and related admin
    “Replace Excel and manual chaos with one platform for scheduling, time tracking, and compliance”
    categoryHerosame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on Dyflexis, e2n
  • Employee mobile app for shifts, leave and swaps
    “Check your shifts, request leave, swap a shift — all in the app”
    capabilitySectionsame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on Dyflexis, e2n
  • Automatically capture worked hours
    “Automatically log worked hours”
    capabilityBodysame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on Dyflexis, e2n
  • Lower labor costs through budget-aware scheduling
    “Optimize your budget by crafting the ideal schedule that cuts down on employee costs”
    outcomeBodysame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on Dyflexis, e2n
  • Sync verified hours to payroll systems
    “Send accurate hours where they need to go”
    capabilityBodysame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on Dyflexis, e2n
  • Free trial, no credit card, cancel anytime
    “No credit card needed”
    qualityHerosame claim 50%same territory 50%Anyone could say it
    Contested
    Also on e2n
  • Hands-on onboarding and implementation support
    “Our team is here to help you get started”
    capabilityHerosame claim 50%same territory 50%Anyone could say it
    Contested
    Also on Dyflexis
  • Real-time view of employee availability
    “Gain a real-time overview of the availability of your employees”
    capabilityBodysame claim 50%same territory 50%Anyone could say it
    Contested
    Also on Dyflexis
  • Reporting and analytics for informed decisions
    “Make informed, data-driven decisions and gain insights through detailed reporting”
    capabilityBodysame claim 50%same territory 100%Anyone could say it
    Contested
    Also on Dyflexis
  • Schedule based on employee skills
    “Get access to the skillsets of employees for the perfect planning”
    capabilityBodysame claim 50%same territory 50%Anyone could say it
    Contested
    Also on Dyflexis
  • Purpose-built for deskless shift workers
    “100% designed for deskless teams”
    segmentHerosame claim 0%same territory 50%Anyone could say it
    Unique for now
  • Scheduling and time tracking are easy to use
    “Employee scheduling & time registration made easy”
    qualityHerosame claim 0%same territory 50%Anyone could say it
    Unique for now
  • Better scheduling improves customer experience
    “Boost customer delight with our top-tier employee scheduling software”
    outcomeSectionsame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
  • Large volume of employees scheduled daily
    “250,000+ employees scheduled daily with Shiftbase, across multiple sectors”
    proofSectionsame claim 0%same territory 100%Copyable with effortnot a buying criterion
    Unique and owned
  • Named customer saves 20% on scheduling
    “National Museum of World Cultures saves 20% on Employee Scheduling”
    proofSectionsame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • Named customer saves 5 hours per week on admin
    “Black Label Hospitality saves 5 hours per week in scheduling and payroll administration”
    proofSectionsame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • Prepare staffing ahead of peak demand
    “Bring structure before the rush hits”
    outcomeSectionsame claim 0%same territory 0%Anyone could say it
    Unique for now
  • Replaces Excel and messaging-app workarounds
    “Ditch Excel sheets, WhatsApp chaos, and unclear rotas”
    outcomeSectionsame claim 0%same territory 0%Anyone could say it
    Unique for now
  • Used by recognizable global brands
    “Trusted by brands like Marriott, Taco Bell, Flying Tiger, McDonald's, Superdry”
    proofSectionsame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • Build accurate schedules faster
    “Build accurate rotas faster”
    capabilityBodysame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Employees see hours and leave balances
    “Stay on top of worked hours and time off”
    capabilityBodysame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Fill open shifts quickly with suitable staff
    “Plug staffing gaps without panic”
    outcomeBodysame claim 0%same territory 50%Anyone could say it
    Unique for now
  • Get the team onboarded and running immediately
    “Invite your team and hit the ground running”
    outcomeBodysame claim 0%same territory 50%Anyone could say it
    Unique for now
  • Keeps facilities staffed without scheduling hassle
    “Always clean, secure and staffed – without scheduling hassle (Facility Services)”
    outcomeBodysame claim 0%same territory 0%Anyone could say itnot a buying criterion
    Unique for now
  • Manage leave and absence requests
    “Handle time off the easy way”
    capabilityBodysame claim 0%same territory 0%Anyone could say it
    Unique for now
  • Plan ahead and cut overtime in production
    “Plan ahead, cut overtime, keep operations moving (Production)”
    outcomeBodysame claim 0%same territory 100%Anyone could say it
    Unique for now
05

How this was calculated

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

How the score is built
The six category scores, their weights, and what a high score in each one means
CategoryWeightYoursWhat a high score means
Messaging
Category framing, who it is for, and the outcome promised
30%44The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not.
Claims
Attribute and benefit claims — speed, ease, quality, ROI
30%50Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot.
Features
Capabilities and functions the page lists
15%72Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake.
Proof
The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges
10%45Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named.
Structure
Section order, navigation, CTA language and placement
10%16The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable.
Visual
Palette family, imagery style, layout patterns
5%33Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first.

Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.

What we compared (3 pages read)
Your page
Shiftbase
shiftbase.com
Competitor
Dyflexis
dyflexis.com
Competitor
e2n
e2n.de
What it cannot tell you

The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.

Your highest-impact changes

  1. 1
    Table stakesYour hero copy says “Trusted by 8,000+ shift-based businesses”.

    Dyflexis and e2n all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

  2. 2
    Table stakesYour section copy says “Check your shifts, request leave, swap a shift — all in the app”.

    Keep the fact, lose the position: dyflexis and e2n all say it too, and your section is spending its first impression on the same territory as theirs.

  3. 3
    Table stakesYour section copy says “250,000+ employees scheduled daily with Shiftbase, across multiple sectors”.

    This is the set's common ground — Dyflexis and e2n all say it too. It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.

  4. 4
    Table stakesYour body copy says “Automatically log worked hours”.

    A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the body should carry a claim they will only find here.

  5. 5
    Table stakesYour body copy says “Build accurate rotas faster”.

    True of you and true of them: Dyflexis and e2n all say it too. That is why it decides nothing, and why the body is the wrong place to spend it.

  6. 6
    Table stakesYour body copy says “Optimize your budget by crafting the ideal schedule that cuts down on employee costs”.

    In the body: Keep the fact, lose the position: dyflexis and e2n all say it too, and your body is spending its first impression on the same territory as theirs.

  7. 7
    Table stakesYour body copy says “Make informed, data-driven decisions and gain insights through detailed reporting”.

    In the body: This is the set's common ground — Dyflexis and e2n all say it too. It will not set you apart wherever it sits, and in the body it costs you the one place a distinctive claim would be read.

  8. 8
    Table stakesYour body copy says “Send accurate hours where they need to go”.

    In the body: Dyflexis and e2n all say it too. Buyers may still need it, but shared ground cannot carry your body — move it lower and give that space to something only you can say.

  9. 9
    Surface“Build accurate rotas faster” is yours alone, and buyers weigh it.

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

  10. 10
    Surface“Stay on top of worked hours and time off” is yours alone, and buyers weigh it.

    A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.

  11. 11
    Surface“Plug staffing gaps without panic” is yours alone, and buyers weigh it.

    No competitor page makes this claim. Today it is in body copy; it is a candidate for the space the table-stakes lines are taking.

  12. 12
    Surface“Invite your team and hit the ground running” is yours alone, and buyers weigh it.

    The rest of the set has nothing on this ground. Buried in body copy it does no work; higher up it is the one line a comparing buyer cannot find elsewhere.

  13. 13
    Surface“Handle time off the easy way” is yours alone, and buyers weigh it.

    Filed in body copy: Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

  14. 14
    Surface“Plan ahead, cut overtime, keep operations moving (Production)” is yours alone, and buyers weigh it.

    Filed in body copy: Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

The only way to know if it matters.

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

Test it with real buyers
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