Sameness Index · 5 sites compared

Your page scores 77 out of 100 for sameness against the 4 competitors you named.

https://www.shiftbase.com/

01

Your verdict

77
Sameness · vs 4 named
How is this calculated?

Your page is interchangeable.

Put your page next to nostradamus.nl and a buyer would struggle to tell them apart. You're less same than 15 of the 366 SaaS sites scored (SaaS avg 56).

No category benchmark matched this set.
Sameness Index on a 0 to 100 scale, from distinctive at 0 to interchangeable at 100. This page scores 77. e2n scores 68. Dyflexis scores 59. Ordio scores 43. nostradamus.nl scores 60. The SaaS avg is 56.

Each named site is scored the same way, against the other 4 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.

  1. More same than average

    The average SaaS site scores 56; you scored 77.

    You are 21 points more same than the average SaaS site.

  2. Closest overlap: nostradamus.nl

    Of the 4 sites you named, nostradamus.nl echoes the most of what your page says: 93% of it, weighted by placement. Scored the same way you were, against the rest of the set, nostradamus.nl's own Sameness Index is 60. Those are different measures: the first is overlap with your page, the second is how same nostradamus.nl's whole page is.

    nostradamus.nl is the competitor you sound most like.

  3. Room to own more

    5% of your claim space is ownable: unique, relevant, and hard to copy. 10 of those claims sit in body copy, where few readers reach them.

    5% is ownable, and 10 buried opportunities could help you stand out more.

Do this first

Three changes worth testing first.

Chosen by rule from the comparison with e2n, Dyflexis, Ordio and nostradamus.nl: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.

  1. “Join the 8,000+ shift businesses and their 250,000+ employees who chose Shiftbase.”

    e2n, Dyflexis, Ordio and nostradamus.nl all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

    Table stakes
    Most of the set says this too.
  2. “Approve in one pass”

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

    Surface
    Yours alone. Test it higher up.
  3. “Contract management”

    A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.

    Surface
    Yours alone. Test it higher up.

Try these changes, then test them with real buyers.

This measures overlap. Whether buyers notice is a different question, and only they can answer it.

02

What you can own

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

5% of your page’s claim space is yours to keep.

5%Yours to keep36%Unique but weak59%A competitor says it too
Why this is not 100 minus the Sameness Index

The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.

Already leading with · 1

  1. No exports or second system needed

    “No exports between tools, no second system to keep in step.”

Buried in body copy · 10

  1. Approve all hours in one pass

    “Approve in one pass”

  2. Contract management included

    “Contract management”

  3. Export-ready reporting data

    “Export-ready data”

  4. Role-based permission groups

    “Permission groups”

  5. Schedule updates instantly when absences change

    “Instant schedule impact”

  6. Warns about scheduling conflicts

    “Conflict warnings”

  7. Employee availability is captured in the system

    “Availability built in”

  8. Employees can swap shifts

    “Shift swaps”

  9. Open shifts employees can claim

    “Open shifts”

  10. Push notifications and schedule change alerts

    “Push notifications”

03

Where you blend in

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

  • Commodity · 100%Table stakesHero
    named customers and customer base as proof
    • “Join the 8,000+ shift businesses and their 250,000+ employees who chose Shiftbase.”

    e2n, Dyflexis, Ordio and nostradamus.nl all cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground.

    They say
    • e2n“Mehr als 4.000 zufriedene Kund’innen”
    • Dyflexis“Meer dan 1M gebruikers in meer dan 20 landen”
    • Ordio“Used daily by 2,500+ businesses”
    • nostradamus.nl“3000+ bedrijven gingen je voor”
  • Commodity · 100%KeepHero
    one platform for all workforce processes
    • “All shift teams need a digital home. This is it.”
    • “No exports between tools, no second system to keep in step.”

    You say this 2 different ways.

    e2n, Dyflexis, Ordio and nostradamus.nl all say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

    They say
    • e2n“HR-Software für Dich & Deine Mitarbeitenden”
    • Dyflexis“Eén platform voor AI-gestuurde planning, forecasting, urenregistratie en talent management”
    • Ordio“Scheduling, time tracking, absences and payroll — in one platform”
    • nostradamus.nl“Nostradamus biedt alles wat je nodig hebt voor het beheren van personeelsplanning, urenregistratie en het maken van prognoses”
  • Commodity · 75%Table stakesHero
    third-party ratings and certifications
    • “4.4/5 from Capterra”

    Common ground with e2n, Dyflexis and nostradamus.nl. Say it if buyers need it — lower on the page, where it is not the thing they read first.

    They say
    • e2n“Google Bewertung mit hoher Sternezahl”
    • Dyflexis“Met een 4,6 Trustscore”
    • nostradamus.nl“8.7 uit 111 reviews”
  • Commodity · 100%Table stakesSection
    absence and HR administration in one system
    • “Hire, rehire and manage your team.”

    e2n, Dyflexis, Ordio and nostradamus.nl make the same claim. It cannot set you apart, so it should not carry the section. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • e2n“Behalte in der digitalen Personalakte alle Informationen der Mitarbeitenden im Blick – von Dokumenten über Arbeitszeiten bis zu Abwesenheiten”
    • Dyflexis“Verwerk eenvoudig zowel afwezigheden als verlof in één overzicht”
    • Ordio“Handle holiday, sick leave and other time off in one clear place”
    • nostradamus.nl“Verzuimregistratie: Verzuim op een centrale plek”
  • Commodity · 100%Table stakesSection
    accurate time tracking feeding payroll
    • “Hours that reach payroll clean.”
    • “We get the hours right.”

    You say this 2 different ways.

    A buyer comparing tabs sees this on e2n, Dyflexis, Ordio and nostradamus.nl. Yours earns nothing by repeating it up top; it can live lower down.

    They say
    • e2n“Mit der digitalen Stempeluhr lassen sich Arbeitszeiten minutengenau erfassen”
    • Dyflexis“Salaris uitbetalen: foutloos en op tijd”
    • Ordio“Staff clock in via the app or hardware terminal”
    • nostradamus.nl“Realiseer een nauwkeurige urenadministratie door werktijden automatisch te registreren met ons kloksysteem”
  • Commodity · 100%Table stakesSection
    automated and rules-aware scheduling
    • “Availability and contract hours are already in Shiftbase, so auto-scheduling builds a draft that you only have to check.”

    e2n, Dyflexis, Ordio and nostradamus.nl got here first as far as a buyer can tell. Keep the fact for readers who need it; move the position to a claim only your page can make.

    They say
    • e2n“Profitiere von den Möglichkeiten der übersichtlichen, vorausschauenden und umsatzgestützten Personalplanung”
    • Dyflexis“Traditioneel roosteren is statisch; automatisch roosteren werkt dynamisch en beweegt mee met vraag, beschikbaarheid of regelgeving”
    • Ordio“uses AI-assisted employee scheduling from applications, availability or direct assignment”
    • nostradamus.nl“Beheer de personeelsplanning voor evenementen op een doeltreffende manier met automatische...”
  • Commodity · 100%Table stakesSection
    labour cost analytics and reporting
    • “See the gap before it costs you profit.”

    Shared with e2n, Dyflexis, Ordio and nostradamus.nl. True of you, true of them — which is exactly why it will not decide anything.

    They say
    • e2n“Dank täglichem Plan-Ist Vergleich von Umsatz, Dienstplan und Zeiterfassung, senkst Du Deinen Personaleinsatz”
    • Dyflexis“Rapporteer op basis van productiviteit en efficiëntie en anticipeer waar nodig”
    • Ordio“Evaluate revenue, labor costs and utilization in real time — for decisions based on real numbers”
    • nostradamus.nl“Stuur op productiviteit”
  • Commodity · 75%Table stakesSection
    schedules built faster with less effort
    • “Schedule your team in minutes.”
    • “A sick call at six, covered by seven.”

    You say this 2 different ways.

    Nothing wrong with the claim; Dyflexis, Ordio and nostradamus.nl just make it as well. Treat it as the price of entry and spend the prominent space elsewhere.

    They say
    • Dyflexis“Maak snel en eenvoudig de werkroosters, altijd en overal inzichtelijk voor medewerkers”
    • Ordio“Employee scheduling in minutes”
    • nostradamus.nl“Plan sneller en werk efficiënter met alle informatie overzichtelijk bij elkaar”
  • Contested · 50%SharpenSection
    in-app team communication and alerts
    • “Get your team off WhatsApp.”

    e2n and nostradamus.nl are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them.

    They say
    • e2n“Versorge Deine Mitarbeitenden über die kostenlose e2n perso App mit wichtigen Informationen”
    • nostradamus.nl“Interne communicatie: Efficiënte interne communicatie”
04

Claim-by-claim evidence

Every claim on your page (34)
What the columns mean
Claim
The grouped claim, then your exact line beneath it.
Type
What kind of claim it is: category, segment, outcome, capability, quality or proof.
Placement
Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
Same claim
Share of the competitors making this exact claim. Drives ownership and ownable share.
Same territory
Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
Sayability
Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
Relevant
Whether buyers decide on this. A unique claim nobody buys on is not ownable.
Ownership
Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.

Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.

  • Large installed base of customers
    “Join the 8,000+ shift businesses and their 250,000+ employees who chose Shiftbase.”
    proofHerosame claim 100%same territory 100%Copyable with effort
    Commodity
    Also on e2n, Dyflexis, Ordio, nostradamus.nl
  • One platform covering scheduling, hours, absence, payroll
    “All shift teams need a digital home. This is it.”
    categoryHerosame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on e2n, Dyflexis, Ordio, nostradamus.nl
  • Employees clock in via app or device/terminal
    “Clock in from any device”
    capabilityBodysame claim 100%same territory 100%Anyone could say it
    Commodity
    Also on e2n, Dyflexis, Ordio, nostradamus.nl
  • High third-party review score
    “4.4/5 from Capterra”
    proofHerosame claim 75%same territory 75%Copyable with effort
    Commodity
    Also on e2n, Dyflexis, nostradamus.nl
  • Automatic scheduling generates a draft roster
    “Availability and contract hours are already in Shiftbase, so auto-scheduling builds a draft that you only have to check.”
    capabilitySectionsame claim 75%same territory 100%Anyone could say it
    Commodity
    Also on Dyflexis, Ordio, nostradamus.nl
  • Build schedules in minutes / plan faster
    “Schedule your team in minutes.”
    outcomeSectionsame claim 75%same territory 75%Anyone could say it
    Commodity
    Also on Dyflexis, Ordio, nostradamus.nl
  • Absence and sick leave recorded centrally
    “Sick leave”
    capabilityBodysame claim 75%same territory 100%Anyone could say it
    Commodity
    Also on Dyflexis, Ordio, nostradamus.nl
  • Breaks, surcharges and premiums calculated automatically
    “Breaks calculated”
    capabilityBodysame claim 75%same territory 100%Anyone could say it
    Commodity
    Also on Dyflexis, Ordio, nostradamus.nl
  • Digital employee file with records and documents
    “Employee records”
    capabilityBodysame claim 75%same territory 100%Anyone could say it
    Commodity
    Also on e2n, Ordio, nostradamus.nl
  • Leave requests handled in the system with visible balances
    “Leave requests”
    capabilityBodysame claim 75%same territory 75%Anyone could say it
    Commodity
    Also on Dyflexis, Ordio, nostradamus.nl
  • Replaces WhatsApp with in-app team communication
    “Get your team off WhatsApp.”
    outcomeSectionsame claim 50%same territory 50%Anyone could say it
    Contested
    Also on e2n, nostradamus.nl
  • Compare scheduled versus actual hours/revenue
    “Scheduled vs actual”
    capabilityBodysame claim 50%same territory 100%Anyone could say it
    Contested
    Also on e2n, Dyflexis
  • Live labour cost and revenue tracking dashboard
    “Live cost tracking”
    capabilityBodysame claim 50%same territory 100%Anyone could say it
    Contested
    Also on Ordio, nostradamus.nl
  • Clean, error-free hours flow to payroll
    “Hours that reach payroll clean.”
    outcomeSectionsame claim 25%same territory 100%Anyone could say it
    Contested
    Also on Dyflexis
  • Spot labour cost gaps before margin is lost
    “See the gap before it costs you profit.”
    outcomeSectionsame claim 25%same territory 100%Anyone could say it
    Contested
    Also on nostradamus.nl
  • Plus/minus hour balances tracked
    “Plus-minus hours”
    capabilityBodysame claim 25%same territory 100%Anyone could say it
    Contested
    Also on nostradamus.nl
  • Hiring and onboarding of staff supported
    “Hire, rehire and manage your team.”
    capabilitySectionsame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Hour calculations are correct
    “We get the hours right.”
    qualitySectionsame claim 0%same territory 100%Anyone could say it
    Unique for now
  • No exports or second system needed
    “No exports between tools, no second system to keep in step.”
    capabilitySectionsame claim 0%same territory 100%Copyable with effort
    Unique and owned
  • Sick calls covered within the hour
    “A sick call at six, covered by seven.”
    outcomeSectionsame claim 0%same territory 75%Anyone could say it
    Unique for now
  • Approve all hours in one pass
    “Approve in one pass”
    capabilityBodysame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Auto-scheduling is in early access, launching November
    “Auto-scheduling is in early access. You can sign up now, and the full launch follows in November.”
    proofBodysame claim 0%same territory 0%Copyable with effortnot a buying criterion
    Unique and owned
  • Configurable rounding rules for time
    “Rounding rules”
    capabilityBodysame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
  • Contract management included
    “Contract management”
    capabilityBodysame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Employee availability is captured in the system
    “Availability built in”
    capabilityBodysame claim 0%same territory 75%Anyone could say it
    Unique for now
  • Employees can swap shifts
    “Shift swaps”
    capabilityBodysame claim 0%same territory 75%Anyone could say it
    Unique for now
  • Export-ready reporting data
    “Export-ready data”
    capabilityBodysame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Open shifts employees can claim
    “Open shifts”
    capabilityBodysame claim 0%same territory 75%Anyone could say it
    Unique for now
  • Push notifications and schedule change alerts
    “Push notifications”
    capabilityBodysame claim 0%same territory 50%Anyone could say it
    Unique for now
  • Role-based permission groups
    “Permission groups”
    capabilityBodysame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Schedule updates instantly when absences change
    “Instant schedule impact”
    capabilityBodysame claim 0%same territory 100%Anyone could say it
    Unique for now
  • Shared diary notes for handover
    “Diary notes”
    capabilityBodysame claim 0%same territory 50%Anyone could say itnot a buying criterion
    Unique for now
  • Surfaces absence patterns
    “Absence patterns”
    capabilityBodysame claim 0%same territory 100%Anyone could say itnot a buying criterion
    Unique for now
  • Warns about scheduling conflicts
    “Conflict warnings”
    capabilityBodysame claim 0%same territory 100%Anyone could say it
    Unique for now
05

How this was calculated

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

How the score is built
The six category scores, their weights, and what a high score in each one means
CategoryWeightYoursWhat a high score means
Messaging
Category framing, who it is for, and the outcome promised
30%85The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not.
Claims
Attribute and benefit claims — speed, ease, quality, ROI
30%100Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot.
Features
Capabilities and functions the page lists
15%93Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake.
Proof
The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges
10%49Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named.
Structure
Section order, navigation, CTA language and placement
10%0The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable.
Visual
Palette family, imagery style, layout patterns
5%58Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first.

Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.

What we compared (5 pages read)
Your page
shiftbase.com
shiftbase.com
Competitor
e2n
e2n.de
Competitor
Dyflexis
dyflexis.com
Competitor
Ordio
ordio.com
Competitor
nostradamus.nl
nostradamus.nl
What it cannot tell you

The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.

Your highest-impact changes

  1. 1
    Table stakesYour hero copy says “Join the 8,000+ shift businesses and their 250,000+ employees who chose Shiftbase.”.

    e2n, Dyflexis, Ordio and nostradamus.nl all say it too. Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

  2. 2
    Table stakesYour hero copy says “4.4/5 from Capterra”.

    Keep the fact, lose the position: e2n, Dyflexis and nostradamus.nl say it too (75% of the set), and your hero is spending its first impression on the same territory as theirs.

  3. 3
    Table stakesYour section copy says “Availability and contract hours are already in Shiftbase, so auto-scheduling builds a draft that you only hav…”.

    This is the set's common ground — e2n, Dyflexis, Ordio and nostradamus.nl all say it too. It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.

  4. 4
    Table stakesYour section copy says “Hours that reach payroll clean.”.

    A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.

  5. 5
    Table stakesYour section copy says “Hire, rehire and manage your team.”.

    True of you and true of them: e2n, Dyflexis, Ordio and nostradamus.nl all say it too. That is why it decides nothing, and why the section is the wrong place to spend it.

  6. 6
    Table stakesYour section copy says “We get the hours right.”.

    In the section: Keep the fact, lose the position: e2n, Dyflexis, Ordio and nostradamus.nl all say it too, and your section is spending its first impression on the same territory as theirs.

  7. 7
    Table stakesYour section copy says “No exports between tools, no second system to keep in step.”.

    In the section: e2n, Dyflexis, Ordio and nostradamus.nl all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

  8. 8
    Table stakesYour section copy says “See the gap before it costs you profit.”.

    In the section: e2n, Dyflexis, Ordio and nostradamus.nl all say it too. Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

  9. 9
    Surface“Approve in one pass” is yours alone, and buyers weigh it.

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

  10. 10
    Surface“Contract management” is yours alone, and buyers weigh it.

    A claim that is yours alone, filed in body copy. Try it where it will be read before the shared claims are, and let buyers tell you if it moves them.

  11. 11
    Surface“Availability built in” is yours alone, and buyers weigh it.

    No competitor page makes this claim. Today it is in body copy; it is a candidate for the space the table-stakes lines are taking.

  12. 12
    Surface“Shift swaps” is yours alone, and buyers weigh it.

    The rest of the set has nothing on this ground. Buried in body copy it does no work; higher up it is the one line a comparing buyer cannot find elsewhere.

  13. 13
    Surface“Export-ready data” is yours alone, and buyers weigh it.

    Filed in body copy: Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

  14. 14
    Surface“Open shifts” is yours alone, and buyers weigh it.

    Filed in body copy: Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

  15. 15
    Surface“Push notifications” is yours alone, and buyers weigh it.

    Filed in body copy: Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

  16. 16
    Surface“Permission groups” is yours alone, and buyers weigh it.

    Filed in body copy: Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

  17. 17
    Surface“Instant schedule impact” is yours alone, and buyers weigh it.

    Filed in body copy: Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

  18. 18
    Surface“Conflict warnings” is yours alone, and buyers weigh it.

    Filed in body copy: Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

The only way to know if it matters.

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

Test it with real buyers
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