Your verdict
Your page is half shared.
About half of what your page says, Yenlo also says. You're less same than 245 of the 366 SaaS sites scored (SaaS avg 56).
Each named site is scored the same way, against the other 4 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.
Less same than average
The average SaaS site scores 56; you scored 52.
You are 4 points less same than the average SaaS site.
Closest overlap: Yenlo
Of the 4 sites you named, Yenlo echoes the most of what your page says. Scored the same way against the rest of the set, Yenlo sits at 34.
Yenlo is the competitor you sound most like.
Room to own more
33% of your claim space is ownable: unique, relevant, and hard to copy. 1 of those claims sits in body copy, where few readers reach it.
33% is ownable, and 1 buried opportunity could help you stand out more.
Three changes worth testing first.
Chosen by rule from the comparison with enable-u.nl, Yenlo, Boomi and MuleSoft: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.
- “Van legacy-systeem tot moderne API. Je koppelt jouw systemen moeiteloos aan elkaar”
enable-u.nl, Yenlo and MuleSoft say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
Table stakesMost of the set says this too. - “We lossen Common Vulnerabilities and Exposures dagelijks op”
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
SurfaceYours alone. Test it higher up. - “Je kunt echt álles met elkaar verbinden”
Keep the fact, lose the position: enable-u.nl, Yenlo and MuleSoft say it too (75% of the set), and your section is spending its first impression on the same territory as theirs.
Table stakesMost of the set says this too.
Try these changes, then test them with real buyers.
This measures overlap. Whether buyers notice is a different question, and only they can answer it.
What you can own
Claims only you make, that buyers weigh, and that competitors can’t easily copy.
33% of your page’s claim space is yours to keep.
Why this is not 100 minus the Sameness Index
The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.
Already leading with · 9
- 100+ prebuilt building blocks speed integration
“Met 100+ kant-en-klare bouwblokken zet je heel snel een robuuste integratie neer”
- 20 years running in the financial sector
“Draait al 20 jaar in de financiële sector”
- Combines low-code speed with full coding freedom
“De voordelen van low-code én van zelf programmeren”
- Compliant with all government standards
“Open source, veilig en volledig compliant met alle overheidsnormen (Overheid)”
- Deployed at the largest companies in the Netherlands
“Onze SAP-integraties, API's en Enterprise Service Bus-oplossingen draaien bij de grootste bedrijven van Nederland”
- No license fees; pay only for implementation and service
“Je betaalt geen licentiekosten”
- No vendor lock-in
“Nooit meer overgeleverd aan de grillen van één leverancier”
- Proven for years in mission-critical Dutch IT environments
“Het framework draait al jaren probleemloos in de meest kritische IT-omgevingen van Nederland”
- Source code fully modifiable by customer
“Je kunt de broncode zonder beperkingen aanpassen”
Buried in body copy · 1
- Daily CVE remediation
“We lossen Common Vulnerabilities and Exposures dagelijks op”
Where you blend in
Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.
- Commodity · 75%Table stakesHeroconnects any system or legacy tech
- “Van legacy-systeem tot moderne API. Je koppelt jouw systemen moeiteloos aan elkaar”
- “Je kunt echt álles met elkaar verbinden”
You say this 2 different ways.
enable-u.nl, Yenlo and MuleSoft cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- enable-u.nl“Microsoft's Cloudplatform voor digitale diensten”
- Yenlo“AFAS services: Verbeter de efficiëntie van AFAS met onze expertise”
- MuleSoft“Turn APIs into MCP tools and orchestrate agents with hundreds of enterprise connectors.”
- Commodity · 75%KeepHeroopen source / modifiable code, no lock-in
- “het open source integratieplatform”
- “Nooit meer overgeleverd aan de grillen van één leverancier”
- “Je kunt de broncode zonder beperkingen aanpassen”
You say this 3 different ways.
enable-u.nl, Yenlo and MuleSoft say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.
They say- enable-u.nl“best-of-breed technologie en oplossingen”
- Yenlo“WSO2: Open source als sleutel tot wendbaarheid en innovatie”
- MuleSoft“It is deliberately vendor agnostic.”
- Commodity · 75%Table stakesSectionlong track record and large expert team
- “WeAreFrank! levert niet alleen het Frank!Framework, maar staat klaar met training, support en implementatie-expertise”
Common ground with enable-u.nl, Yenlo and MuleSoft. Say it if buyers need it — lower on the page, where it is not the thing they read first.
They say- enable-u.nl“Van Architectuur en ontwikkeling tot Managed Services en Managed Integrations”
- Yenlo“Training & certificering: Maatwerk trainingsoplossingen aangeboden”
- MuleSoft“Get tailored guidance from our team based on learnings from our customers.”
- Commodity · 75%Table stakesSectionsecure and compliant by default
- “Open source, veilig en volledig compliant met alle overheidsnormen (Overheid)”
- “Extreem veilig”
- “Het Frank!Framework voldoet aan alle compliance-eisen”
You say this 3 different ways.
enable-u.nl, Yenlo and MuleSoft make the same claim (75% of the set). It cannot set you apart, so it should not carry the section. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- enable-u.nl“Veilig en gecontroleerd toegang tot data en functionaliteit.”
- Yenlo“API security: Verbeter API-Security met onze oplossingen”
- MuleSoft“Agent Fabric is generally available today, with new and enhanced capabilities rolling out each month.”
- Contested · 50%SharpenSectionlong-term partner relationship
- “Een partner voor de lange termijn”
enable-u.nl and Yenlo are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- enable-u.nl“Samen met meer dan 180 specialisten halen wij het beste uit uw digitale transformatie.”
- Yenlo“Samen halen we het beste uit jouw digitale transformatie”
- Contested · 50%SharpenSectionlow-code speed with full coding freedom
- “Met 100+ kant-en-klare bouwblokken zet je heel snel een robuuste integratie neer”
- “De voordelen van low-code én van zelf programmeren”
- “In de basis een low-code platform”
You say this 3 different ways.
Shared with enable-u.nl and Yenlo. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.
They say- enable-u.nl“oplossingen voor Datamanagement, API Management, Secure API Gateway, iPaaS en Datadistributie”
- Yenlo“Boomi: Voor professionele low-code integratie oplossingen”
- Contested · 50%SharpenSectionnamed customers and sectors as proof
- “Draait al 20 jaar in de financiële sector”
- “Onze SAP-integraties, API's en Enterprise Service Bus-oplossingen draaien bij de grootste bedrijven van Nederland”
- “Het framework draait al jaren probleemloos in de meest kritische IT-omgevingen van Nederland”
- “Heel wat gemeenten vertrouwen op onze integratie-oplossingen om de transitie te maken naar Common Ground”
- “Waarom organisaties vertrouwen op het Frank!Framework”
You say this 5 different ways.
Contested ground: enable-u.nl and Yenlo claim it as well. The version that wins names a mechanism, a number or a scope that the others cannot match.
They say- enable-u.nl“De favoriete Digikoppeling voor veilige communicatie tussen overheidsorganisaties.”
- Yenlo“Organisaties die op ons vertrouwen (met logos zoals Boeing, NASA, BMW, Hard Rock)”
- Contested · 25%KeepSectionenterprise-grade scale and heavy workloads
- “Banken en verzekeraars stellen de hoogste eisen aan betrouwbaarheid en security”
- “Enterprise-ready vanaf dag één”
- “Andere platforms beloven veel, maar lopen vroeg of laat tegen grenzen aan”
- “Wij begrijpen de complexiteit van grote IT-landschappen (Enterprise)”
You say this 4 different ways.
Yenlo say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Yenlo“Schaling: Ontworpen om direct te kunnen omgaan met piekbelastingen, zonder zorgen over capaciteit”
- Contested · 25%KeepSectionindustry-specific solutions
- “Voor elke sector de juiste oplossing”
Every page has to name its category and audience, and Yenlo do too. Keep the line; just do not expect it to do any differentiating.
They say- Yenlo“Overheden: Inzicht in digitale transformatieplanning”
- Contested · 25%SharpenSectionreliable, always available operations
- “Monitoring, error handling en schaalbaarheid zitten standaard ingebouwd”
Shared with Yenlo. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- Yenlo“Managed services & 24/7 support: Beste branchesteun, altijd bereikbaar”
- Contested · 25%SharpenSectiontransparent, lower-cost pricing
- “Je betaalt geen licentiekosten”
- “Transparante kosten”
You say this 2 different ways.
Contested ground: MuleSoft claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.
They say- MuleSoft“Every request, routed to the smallest model that can do the job.”
Claim-by-claim evidence
Every claim on your page (30)
What the columns mean
- Claim
- The grouped claim, then your exact line beneath it.
- Type
- What kind of claim it is: category, segment, outcome, capability, quality or proof.
- Placement
- Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
- Same claim
- Share of the competitors making this exact claim. Drives ownership and ownable share.
- Same territory
- Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
- Sayability
- Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
- Relevant
- Whether buyers decide on this. A unique claim nobody buys on is not ownable.
- Ownership
- Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.
Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.
Offers training, support and implementation expertise “WeAreFrank! levert niet alleen het Frank!Framework, maar staat klaar met training, support en implementatie-expertise” | capability | Section | 50% | 75% | Anyone could say it | Yes | Contested |
Open source integration platform “het open source integratieplatform” | category | Hero | 25% | 75% | Copyable with effort | Yes | Contested |
Industry-specific solutions across many sectors “Voor elke sector de juiste oplossing” | segment | Section | 25% | 25% | Anyone could say it | No | Contested |
Low-code platform at its core “In de basis een low-code platform” | category | Section | 25% | 50% | Anyone could say it | Yes | Contested |
Organizations trust the vendor “Waarom organisaties vertrouwen op het Frank!Framework” | proof | Section | 25% | 50% | Anyone could say it | Yes | Contested |
Regular performance and bug-fix releases “Leveren regelmatig performance en bug fix releases” | capability | Body | 25% | 75% | Anyone could say it | No | Contested |
Connects legacy systems to modern APIs effortlessly “Van legacy-systeem tot moderne API. Je koppelt jouw systemen moeiteloos aan elkaar” | outcome | Hero | 0% | 75% | Anyone could say it | Yes | Unique for now |
100+ prebuilt building blocks speed integration “Met 100+ kant-en-klare bouwblokken zet je heel snel een robuuste integratie neer” | capability | Section | 0% | 50% | Copyable with effort | Yes | Unique and owned |
20 years running in the financial sector “Draait al 20 jaar in de financiële sector” | proof | Section | 0% | 50% | Copyable with effort | Yes | Unique and owned |
Banks and insurers demand highest reliability and security “Banken en verzekeraars stellen de hoogste eisen aan betrouwbaarheid en security” | segment | Section | 0% | 25% | Anyone could say it | No | Unique for now |
Can connect virtually any system or technology “Je kunt echt álles met elkaar verbinden” | capability | Section | 0% | 75% | Anyone could say it | Yes | Unique for now |
Combines low-code speed with full coding freedom “De voordelen van low-code én van zelf programmeren” | quality | Section | 0% | 50% | Copyable with effort | Yes | Unique and owned |
Compliant with all government standards “Open source, veilig en volledig compliant met alle overheidsnormen (Overheid)” | quality | Section | 0% | 75% | Copyable with effort | Yes | Unique and owned |
Deployed at the largest companies in the Netherlands “Onze SAP-integraties, API's en Enterprise Service Bus-oplossingen draaien bij de grootste bedrijven van Nederland” | proof | Section | 0% | 50% | Copyable with effort | Yes | Unique and owned |
Enterprise-ready and built for heaviest workloads “Enterprise-ready vanaf dag één” | quality | Section | 0% | 25% | Anyone could say it | Yes | Unique for now |
Extremely secure platform “Extreem veilig” | quality | Section | 0% | 75% | Anyone could say it | Yes | Unique for now |
Long-term partner, not just a vendor “Een partner voor de lange termijn” | quality | Section | 0% | 50% | Anyone could say it | No | Unique for now |
Meets all compliance requirements “Het Frank!Framework voldoet aan alle compliance-eisen” | quality | Section | 0% | 75% | Anyone could say it | Yes | Unique for now |
Monitoring, error handling, scalability built in “Monitoring, error handling en schaalbaarheid zitten standaard ingebouwd” | capability | Section | 0% | 25% | Anyone could say it | Yes | Unique for now |
No license fees; pay only for implementation and service “Je betaalt geen licentiekosten” | quality | Section | 0% | 25% | Copyable with effort | Yes | Unique and owned |
No vendor lock-in “Nooit meer overgeleverd aan de grillen van één leverancier” | outcome | Section | 0% | 75% | Copyable with effort | Yes | Unique and owned |
Proven for years in mission-critical Dutch IT environments “Het framework draait al jaren probleemloos in de meest kritische IT-omgevingen van Nederland” | proof | Section | 0% | 50% | Copyable with effort | Yes | Unique and owned |
Rival platforms eventually hit limits “Andere platforms beloven veel, maar lopen vroeg of laat tegen grenzen aan” | quality | Section | 0% | 25% | Anyone could say it | No | Unique for now |
Source code fully modifiable by customer “Je kunt de broncode zonder beperkingen aanpassen” | capability | Section | 0% | 75% | Copyable with effort | Yes | Unique and owned |
Transparent pricing “Transparante kosten” | quality | Section | 0% | 25% | Anyone could say it | Yes | Unique for now |
Understands complexity of large enterprise IT landscapes “Wij begrijpen de complexiteit van grote IT-landschappen (Enterprise)” | segment | Section | 0% | 25% | Anyone could say it | Yes | Unique for now |
Used by many municipalities for Common Ground “Heel wat gemeenten vertrouwen op onze integratie-oplossingen om de transitie te maken naar Common Ground” | proof | Section | 0% | 50% | Copyable with effort | No | Unique and owned |
Daily CVE remediation “We lossen Common Vulnerabilities and Exposures dagelijks op” | capability | Body | 0% | 75% | Copyable with effort | Yes | Unique and owned |
Growing partner network ensures help is available “Met ons groeiende partnernetwerk zorgen we dat je altijd de juiste hulp krijgt” | proof | Body | 0% | 75% | Anyone could say it | No | Unique for now |
Library of case studies and articles available “11 case studies beschikbaar” | proof | Body | 0% | 25% | Anyone could say it | No | Unique for now |
- Offers training, support and implementation expertise“WeAreFrank! levert niet alleen het Frank!Framework, maar staat klaar met training, support en implementatie-expertise”capabilitySectionsame claim 50%same territory 75%Anyone could say itContestedAlso on Yenlo, MuleSoft
- Open source integration platform“het open source integratieplatform”categoryHerosame claim 25%same territory 75%Copyable with effortContestedAlso on Yenlo
- Industry-specific solutions across many sectors“Voor elke sector de juiste oplossing”segmentSectionsame claim 25%same territory 25%Anyone could say itnot a buying criterionContestedAlso on Yenlo
- Low-code platform at its core“In de basis een low-code platform”categorySectionsame claim 25%same territory 50%Anyone could say itContestedAlso on Yenlo
- Organizations trust the vendor“Waarom organisaties vertrouwen op het Frank!Framework”proofSectionsame claim 25%same territory 50%Anyone could say itContestedAlso on Yenlo
- Regular performance and bug-fix releases“Leveren regelmatig performance en bug fix releases”capabilityBodysame claim 25%same territory 75%Anyone could say itnot a buying criterionContestedAlso on MuleSoft
- Connects legacy systems to modern APIs effortlessly“Van legacy-systeem tot moderne API. Je koppelt jouw systemen moeiteloos aan elkaar”outcomeHerosame claim 0%same territory 75%Anyone could say itUnique for now
- 100+ prebuilt building blocks speed integration“Met 100+ kant-en-klare bouwblokken zet je heel snel een robuuste integratie neer”capabilitySectionsame claim 0%same territory 50%Copyable with effortUnique and owned
- 20 years running in the financial sector“Draait al 20 jaar in de financiële sector”proofSectionsame claim 0%same territory 50%Copyable with effortUnique and owned
- Banks and insurers demand highest reliability and security“Banken en verzekeraars stellen de hoogste eisen aan betrouwbaarheid en security”segmentSectionsame claim 0%same territory 25%Anyone could say itnot a buying criterionUnique for now
- Can connect virtually any system or technology“Je kunt echt álles met elkaar verbinden”capabilitySectionsame claim 0%same territory 75%Anyone could say itUnique for now
- Combines low-code speed with full coding freedom“De voordelen van low-code én van zelf programmeren”qualitySectionsame claim 0%same territory 50%Copyable with effortUnique and owned
- Compliant with all government standards“Open source, veilig en volledig compliant met alle overheidsnormen (Overheid)”qualitySectionsame claim 0%same territory 75%Copyable with effortUnique and owned
- Deployed at the largest companies in the Netherlands“Onze SAP-integraties, API's en Enterprise Service Bus-oplossingen draaien bij de grootste bedrijven van Nederland”proofSectionsame claim 0%same territory 50%Copyable with effortUnique and owned
- Enterprise-ready and built for heaviest workloads“Enterprise-ready vanaf dag één”qualitySectionsame claim 0%same territory 25%Anyone could say itUnique for now
- Extremely secure platform“Extreem veilig”qualitySectionsame claim 0%same territory 75%Anyone could say itUnique for now
- Long-term partner, not just a vendor“Een partner voor de lange termijn”qualitySectionsame claim 0%same territory 50%Anyone could say itnot a buying criterionUnique for now
- Meets all compliance requirements“Het Frank!Framework voldoet aan alle compliance-eisen”qualitySectionsame claim 0%same territory 75%Anyone could say itUnique for now
- Monitoring, error handling, scalability built in“Monitoring, error handling en schaalbaarheid zitten standaard ingebouwd”capabilitySectionsame claim 0%same territory 25%Anyone could say itUnique for now
- No license fees; pay only for implementation and service“Je betaalt geen licentiekosten”qualitySectionsame claim 0%same territory 25%Copyable with effortUnique and owned
- No vendor lock-in“Nooit meer overgeleverd aan de grillen van één leverancier”outcomeSectionsame claim 0%same territory 75%Copyable with effortUnique and owned
- Proven for years in mission-critical Dutch IT environments“Het framework draait al jaren probleemloos in de meest kritische IT-omgevingen van Nederland”proofSectionsame claim 0%same territory 50%Copyable with effortUnique and owned
- Rival platforms eventually hit limits“Andere platforms beloven veel, maar lopen vroeg of laat tegen grenzen aan”qualitySectionsame claim 0%same territory 25%Anyone could say itnot a buying criterionUnique for now
- Source code fully modifiable by customer“Je kunt de broncode zonder beperkingen aanpassen”capabilitySectionsame claim 0%same territory 75%Copyable with effortUnique and owned
- Transparent pricing“Transparante kosten”qualitySectionsame claim 0%same territory 25%Anyone could say itUnique for now
- Understands complexity of large enterprise IT landscapes“Wij begrijpen de complexiteit van grote IT-landschappen (Enterprise)”segmentSectionsame claim 0%same territory 25%Anyone could say itUnique for now
- Used by many municipalities for Common Ground“Heel wat gemeenten vertrouwen op onze integratie-oplossingen om de transitie te maken naar Common Ground”proofSectionsame claim 0%same territory 50%Copyable with effortnot a buying criterionUnique and owned
- Daily CVE remediation“We lossen Common Vulnerabilities and Exposures dagelijks op”capabilityBodysame claim 0%same territory 75%Copyable with effortUnique and owned
- Growing partner network ensures help is available“Met ons groeiende partnernetwerk zorgen we dat je altijd de juiste hulp krijgt”proofBodysame claim 0%same territory 75%Anyone could say itnot a buying criterionUnique for now
- Library of case studies and articles available“11 case studies beschikbaar”proofBodysame claim 0%same territory 25%Anyone could say itnot a buying criterionUnique for now
How this was calculated
Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.
AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.
How the score is built
| Category | Weight | Yours | What a high score means |
|---|---|---|---|
Messaging Category framing, who it is for, and the outcome promised | 30% | 54 | The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not. |
Claims Attribute and benefit claims — speed, ease, quality, ROI | 30% | 47 | Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot. |
Features Capabilities and functions the page lists | 15% | 62 | Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake. |
Proof The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges | 10% | 44 | Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named. |
Structure Section order, navigation, CTA language and placement | 10% | n/a | The generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable. |
Visual Palette family, imagery style, layout patterns | 5% | n/a | Weighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first. |
Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.
What we compared (5 pages read)
What it cannot tell you
The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.
Your highest-impact changes
- 1Table stakesYour hero copy says “Van legacy-systeem tot moderne API. Je koppelt jouw systemen moeiteloos aan elkaar”.
enable-u.nl, Yenlo and MuleSoft say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.
- 2Table stakesYour section copy says “Je kunt echt álles met elkaar verbinden”.
Keep the fact, lose the position: enable-u.nl, Yenlo and MuleSoft say it too (75% of the set), and your section is spending its first impression on the same territory as theirs.
- 3Table stakesYour section copy says “Open source, veilig en volledig compliant met alle overheidsnormen (Overheid)”.
This is the set's common ground — enable-u.nl, Yenlo and MuleSoft say it too (75% of the set). It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.
- 4Table stakesYour section copy says “Extreem veilig”.
A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.
- 5Table stakesYour section copy says “Het Frank!Framework voldoet aan alle compliance-eisen”.
True of you and true of them: enable-u.nl, Yenlo and MuleSoft say it too (75% of the set). That is why it decides nothing, and why the section is the wrong place to spend it.
- 6Table stakesYour section copy says “Nooit meer overgeleverd aan de grillen van één leverancier”.
In the section: enable-u.nl, Yenlo and MuleSoft say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.
- 7Table stakesYour section copy says “WeAreFrank! levert niet alleen het Frank!Framework, maar staat klaar met training, support en implementatie-e…”.
In the section: enable-u.nl, Yenlo and MuleSoft say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.
- 8Table stakesYour section copy says “Je kunt de broncode zonder beperkingen aanpassen”.
In the section: enable-u.nl, Yenlo and MuleSoft say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.
- 9Surface“We lossen Common Vulnerabilities and Exposures dagelijks op” is yours alone, and buyers weigh it.
Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.
The only way to know if it matters.
This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.







