Sameness Index · 5 sites compared

Your page scores 52 out of 100 for sameness against the 4 competitors you named.

https://wearefrank.nl/

01

Your verdict

52
Sameness · vs 4 named
How is this calculated?

Your page is half shared.

About half of what your page says, Yenlo also says. You're less same than 245 of the 366 SaaS sites scored (SaaS avg 56).

No category benchmark matched this set.
Sameness Index on a 0 to 100 scale, from distinctive at 0 to interchangeable at 100. This page scores 52. enable-u.nl scores 48. Yenlo scores 34. Boomi scores 3. MuleSoft scores 31. The SaaS avg is 56.

Each named site is scored the same way, against the other 4 in this set, so its tick means the same as your marker. The dashed line is the frozen benchmark average.

  1. Less same than average

    The average SaaS site scores 56; you scored 52.

    You are 4 points less same than the average SaaS site.

  2. Closest overlap: Yenlo

    Of the 4 sites you named, Yenlo echoes the most of what your page says. Scored the same way against the rest of the set, Yenlo sits at 34.

    Yenlo is the competitor you sound most like.

  3. Room to own more

    33% of your claim space is ownable: unique, relevant, and hard to copy. 1 of those claims sits in body copy, where few readers reach it.

    33% is ownable, and 1 buried opportunity could help you stand out more.

Do this first

Three changes worth testing first.

Chosen by rule from the comparison with enable-u.nl, Yenlo, Boomi and MuleSoft: the shared claim taking your most prominent space, then the claims only you make that sit too low on the page to be read. Each one links to its claim card.

  1. Van legacy-systeem tot moderne API. Je koppelt jouw systemen moeiteloos aan elkaar

    enable-u.nl, Yenlo and MuleSoft say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

    Table stakes
    Most of the set says this too.
  2. We lossen Common Vulnerabilities and Exposures dagelijks op

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

    Surface
    Yours alone. Test it higher up.
  3. Je kunt echt álles met elkaar verbinden

    Keep the fact, lose the position: enable-u.nl, Yenlo and MuleSoft say it too (75% of the set), and your section is spending its first impression on the same territory as theirs.

    Table stakes
    Most of the set says this too.

Try these changes, then test them with real buyers.

This measures overlap. Whether buyers notice is a different question, and only they can answer it.

02

What you can own

Claims only you make, that buyers weigh, and that competitors can’t easily copy.

33% of your page’s claim space is yours to keep.

33%Yours to keep46%Unique but weak21%A competitor says it too
Why this is not 100 minus the Sameness Index

The index is a weighted composite across six categories, including page structure and visuals. This bar is measured on your claims alone, weighted by where each one sits on the page. Different denominators, so the two never add to 100 and are not meant to.

Already leading with · 9

  1. 100+ prebuilt building blocks speed integration

    Met 100+ kant-en-klare bouwblokken zet je heel snel een robuuste integratie neer

  2. 20 years running in the financial sector

    Draait al 20 jaar in de financiële sector

  3. Combines low-code speed with full coding freedom

    De voordelen van low-code én van zelf programmeren

  4. Compliant with all government standards

    Open source, veilig en volledig compliant met alle overheidsnormen (Overheid)

  5. Deployed at the largest companies in the Netherlands

    Onze SAP-integraties, API's en Enterprise Service Bus-oplossingen draaien bij de grootste bedrijven van Nederland

  6. No license fees; pay only for implementation and service

    Je betaalt geen licentiekosten

  7. No vendor lock-in

    Nooit meer overgeleverd aan de grillen van één leverancier

  8. Proven for years in mission-critical Dutch IT environments

    Het framework draait al jaren probleemloos in de meest kritische IT-omgevingen van Nederland

  9. Source code fully modifiable by customer

    Je kunt de broncode zonder beperkingen aanpassen

Buried in body copy · 1

  1. Daily CVE remediation

    We lossen Common Vulnerabilities and Exposures dagelijks op

03

Where you blend in

Territory you spend prominent space on that the set also occupies. Not every line is one to delete — the question is whether it has earned the space, or whether something only you can say should be there instead.

  • Commodity · 75%Table stakesHero
    connects any system or legacy tech
    • Van legacy-systeem tot moderne API. Je koppelt jouw systemen moeiteloos aan elkaar
    • Je kunt echt álles met elkaar verbinden

    You say this 2 different ways.

    enable-u.nl, Yenlo and MuleSoft cover this territory. Buyers may need to hear it, but in your hero it spends the first impression on shared ground. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • enable-u.nlMicrosoft's Cloudplatform voor digitale diensten
    • YenloAFAS services: Verbeter de efficiëntie van AFAS met onze expertise
    • MuleSoftTurn APIs into MCP tools and orchestrate agents with hundreds of enterprise connectors.
  • Commodity · 75%KeepHero
    open source / modifiable code, no lock-in
    • het open source integratieplatform
    • Nooit meer overgeleverd aan de grillen van één leverancier
    • Je kunt de broncode zonder beperkingen aanpassen

    You say this 3 different ways.

    enable-u.nl, Yenlo and MuleSoft say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation.

    They say
    • enable-u.nlbest-of-breed technologie en oplossingen
    • YenloWSO2: Open source als sleutel tot wendbaarheid en innovatie
    • MuleSoftIt is deliberately vendor agnostic.
  • Commodity · 75%Table stakesSection
    long track record and large expert team
    • WeAreFrank! levert niet alleen het Frank!Framework, maar staat klaar met training, support en implementatie-expertise

    Common ground with enable-u.nl, Yenlo and MuleSoft. Say it if buyers need it — lower on the page, where it is not the thing they read first.

    They say
    • enable-u.nlVan Architectuur en ontwikkeling tot Managed Services en Managed Integrations
    • YenloTraining & certificering: Maatwerk trainingsoplossingen aangeboden
    • MuleSoftGet tailored guidance from our team based on learnings from our customers.
  • Commodity · 75%Table stakesSection
    secure and compliant by default
    • Open source, veilig en volledig compliant met alle overheidsnormen (Overheid)
    • Extreem veilig
    • Het Frank!Framework voldoet aan alle compliance-eisen

    You say this 3 different ways.

    enable-u.nl, Yenlo and MuleSoft make the same claim (75% of the set). It cannot set you apart, so it should not carry the section. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • enable-u.nlVeilig en gecontroleerd toegang tot data en functionaliteit.
    • YenloAPI security: Verbeter API-Security met onze oplossingen
    • MuleSoftAgent Fabric is generally available today, with new and enhanced capabilities rolling out each month.
  • Contested · 50%SharpenSection
    long-term partner relationship
    • Een partner voor de lange termijn

    enable-u.nl and Yenlo are on this territory too (50% of the set). It narrows the field without winning it — make it specific enough that it cannot be said of them. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • enable-u.nlSamen met meer dan 180 specialisten halen wij het beste uit uw digitale transformatie.
    • YenloSamen halen we het beste uit jouw digitale transformatie
  • Contested · 50%SharpenSection
    low-code speed with full coding freedom
    • Met 100+ kant-en-klare bouwblokken zet je heel snel een robuuste integratie neer
    • De voordelen van low-code én van zelf programmeren
    • In de basis een low-code platform

    You say this 3 different ways.

    Shared with enable-u.nl and Yenlo. Sharpen it to the thing only you do here, or it reads as a claim any of you could make.

    They say
    • enable-u.nloplossingen voor Datamanagement, API Management, Secure API Gateway, iPaaS en Datadistributie
    • YenloBoomi: Voor professionele low-code integratie oplossingen
  • Contested · 50%SharpenSection
    named customers and sectors as proof
    • Draait al 20 jaar in de financiële sector
    • Onze SAP-integraties, API's en Enterprise Service Bus-oplossingen draaien bij de grootste bedrijven van Nederland
    • Het framework draait al jaren probleemloos in de meest kritische IT-omgevingen van Nederland
    • Heel wat gemeenten vertrouwen op onze integratie-oplossingen om de transitie te maken naar Common Ground
    • Waarom organisaties vertrouwen op het Frank!Framework

    You say this 5 different ways.

    Contested ground: enable-u.nl and Yenlo claim it as well. The version that wins names a mechanism, a number or a scope that the others cannot match.

    They say
    • enable-u.nlDe favoriete Digikoppeling voor veilige communicatie tussen overheidsorganisaties.
    • YenloOrganisaties die op ons vertrouwen (met logos zoals Boeing, NASA, BMW, Hard Rock)
  • Contested · 25%KeepSection
    enterprise-grade scale and heavy workloads
    • Banken en verzekeraars stellen de hoogste eisen aan betrouwbaarheid en security
    • Enterprise-ready vanaf dag één
    • Andere platforms beloven veel, maar lopen vroeg of laat tegen grenzen aan
    • Wij begrijpen de complexiteit van grote IT-landschappen (Enterprise)

    You say this 4 different ways.

    Yenlo say what they are and who they are for, as every page in a category must. Keep it — it is orientation, not differentiation. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • YenloSchaling: Ontworpen om direct te kunnen omgaan met piekbelastingen, zonder zorgen over capaciteit
  • Contested · 25%KeepSection
    industry-specific solutions
    • Voor elke sector de juiste oplossing

    Every page has to name its category and audience, and Yenlo do too. Keep the line; just do not expect it to do any differentiating.

    They say
    • YenloOverheden: Inzicht in digitale transformatieplanning
  • Contested · 25%SharpenSection
    reliable, always available operations
    • Monitoring, error handling en schaalbaarheid zitten standaard ingebouwd

    Shared with Yenlo. Sharpen it to the thing only you do here, or it reads as a claim any of you could make. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • YenloManaged services & 24/7 support: Beste branchesteun, altijd bereikbaar
  • Contested · 25%SharpenSection
    transparent, lower-cost pricing
    • Je betaalt geen licentiekosten
    • Transparante kosten

    You say this 2 different ways.

    Contested ground: MuleSoft claim it as well. The version that wins names a mechanism, a number or a scope that theirs cannot match. Nobody else uses your exact words, but everyone is on the ground. Nobody else makes this exact claim, but everyone occupies the territory — lead with the specific, not the generic.

    They say
    • MuleSoftEvery request, routed to the smallest model that can do the job.
04

Claim-by-claim evidence

Every claim on your page (30)
What the columns mean
Claim
The grouped claim, then your exact line beneath it.
Type
What kind of claim it is: category, segment, outcome, capability, quality or proof.
Placement
Where it sits on your page: hero, section or body copy. Hero claims weigh most in the index.
Same claim
Share of the competitors making this exact claim. Drives ownership and ownable share.
Same territory
Share of the competitors with any claim in the same buyer-facing territory. This is what the index is scored on.
Sayability
Whether a competitor could truthfully make the same claim: anyone could, copyable with effort, or hard to copy.
Relevant
Whether buyers decide on this. A unique claim nobody buys on is not ownable.
Ownership
Commodity: 60% or more of the set says it. Contested: 20–59%. Unique: under 20%, owned when it is also hard to copy.

Tap a column to sort by it; tap again to reverse. Sorted by Same claim, highest first.

  • Offers training, support and implementation expertise
    WeAreFrank! levert niet alleen het Frank!Framework, maar staat klaar met training, support en implementatie-expertise
    capabilitySectionsame claim 50%same territory 75%Anyone could say it
    Contested
    Also on Yenlo, MuleSoft
  • Open source integration platform
    het open source integratieplatform
    categoryHerosame claim 25%same territory 75%Copyable with effort
    Contested
    Also on Yenlo
  • Industry-specific solutions across many sectors
    Voor elke sector de juiste oplossing
    segmentSectionsame claim 25%same territory 25%Anyone could say itnot a buying criterion
    Contested
    Also on Yenlo
  • Low-code platform at its core
    In de basis een low-code platform
    categorySectionsame claim 25%same territory 50%Anyone could say it
    Contested
    Also on Yenlo
  • Organizations trust the vendor
    Waarom organisaties vertrouwen op het Frank!Framework
    proofSectionsame claim 25%same territory 50%Anyone could say it
    Contested
    Also on Yenlo
  • Regular performance and bug-fix releases
    Leveren regelmatig performance en bug fix releases
    capabilityBodysame claim 25%same territory 75%Anyone could say itnot a buying criterion
    Contested
    Also on MuleSoft
  • Connects legacy systems to modern APIs effortlessly
    Van legacy-systeem tot moderne API. Je koppelt jouw systemen moeiteloos aan elkaar
    outcomeHerosame claim 0%same territory 75%Anyone could say it
    Unique for now
  • 100+ prebuilt building blocks speed integration
    Met 100+ kant-en-klare bouwblokken zet je heel snel een robuuste integratie neer
    capabilitySectionsame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • 20 years running in the financial sector
    Draait al 20 jaar in de financiële sector
    proofSectionsame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • Banks and insurers demand highest reliability and security
    Banken en verzekeraars stellen de hoogste eisen aan betrouwbaarheid en security
    segmentSectionsame claim 0%same territory 25%Anyone could say itnot a buying criterion
    Unique for now
  • Can connect virtually any system or technology
    Je kunt echt álles met elkaar verbinden
    capabilitySectionsame claim 0%same territory 75%Anyone could say it
    Unique for now
  • Combines low-code speed with full coding freedom
    De voordelen van low-code én van zelf programmeren
    qualitySectionsame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • Compliant with all government standards
    Open source, veilig en volledig compliant met alle overheidsnormen (Overheid)
    qualitySectionsame claim 0%same territory 75%Copyable with effort
    Unique and owned
  • Deployed at the largest companies in the Netherlands
    Onze SAP-integraties, API's en Enterprise Service Bus-oplossingen draaien bij de grootste bedrijven van Nederland
    proofSectionsame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • Enterprise-ready and built for heaviest workloads
    Enterprise-ready vanaf dag één
    qualitySectionsame claim 0%same territory 25%Anyone could say it
    Unique for now
  • Extremely secure platform
    Extreem veilig
    qualitySectionsame claim 0%same territory 75%Anyone could say it
    Unique for now
  • Long-term partner, not just a vendor
    Een partner voor de lange termijn
    qualitySectionsame claim 0%same territory 50%Anyone could say itnot a buying criterion
    Unique for now
  • Meets all compliance requirements
    Het Frank!Framework voldoet aan alle compliance-eisen
    qualitySectionsame claim 0%same territory 75%Anyone could say it
    Unique for now
  • Monitoring, error handling, scalability built in
    Monitoring, error handling en schaalbaarheid zitten standaard ingebouwd
    capabilitySectionsame claim 0%same territory 25%Anyone could say it
    Unique for now
  • No license fees; pay only for implementation and service
    Je betaalt geen licentiekosten
    qualitySectionsame claim 0%same territory 25%Copyable with effort
    Unique and owned
  • No vendor lock-in
    Nooit meer overgeleverd aan de grillen van één leverancier
    outcomeSectionsame claim 0%same territory 75%Copyable with effort
    Unique and owned
  • Proven for years in mission-critical Dutch IT environments
    Het framework draait al jaren probleemloos in de meest kritische IT-omgevingen van Nederland
    proofSectionsame claim 0%same territory 50%Copyable with effort
    Unique and owned
  • Rival platforms eventually hit limits
    Andere platforms beloven veel, maar lopen vroeg of laat tegen grenzen aan
    qualitySectionsame claim 0%same territory 25%Anyone could say itnot a buying criterion
    Unique for now
  • Source code fully modifiable by customer
    Je kunt de broncode zonder beperkingen aanpassen
    capabilitySectionsame claim 0%same territory 75%Copyable with effort
    Unique and owned
  • Transparent pricing
    Transparante kosten
    qualitySectionsame claim 0%same territory 25%Anyone could say it
    Unique for now
  • Understands complexity of large enterprise IT landscapes
    Wij begrijpen de complexiteit van grote IT-landschappen (Enterprise)
    segmentSectionsame claim 0%same territory 25%Anyone could say it
    Unique for now
  • Used by many municipalities for Common Ground
    Heel wat gemeenten vertrouwen op onze integratie-oplossingen om de transitie te maken naar Common Ground
    proofSectionsame claim 0%same territory 50%Copyable with effortnot a buying criterion
    Unique and owned
  • Daily CVE remediation
    We lossen Common Vulnerabilities and Exposures dagelijks op
    capabilityBodysame claim 0%same territory 75%Copyable with effort
    Unique and owned
  • Growing partner network ensures help is available
    Met ons groeiende partnernetwerk zorgen we dat je altijd de juiste hulp krijgt
    proofBodysame claim 0%same territory 75%Anyone could say itnot a buying criterion
    Unique for now
  • Library of case studies and articles available
    11 case studies beschikbaar
    proofBodysame claim 0%same territory 25%Anyone could say itnot a buying criterion
    Unique for now
05

How this was calculated

Sameness measures how much your claims overlap with the sites compared. It does not measure message quality or whether buyers prefer you.

AI-analyzed: an AI read each page on its own and grouped the claims that say the same thing. No score here was written by a model — every number is computed from those groupings in our own code, with the weights below.

How the score is built
The six category scores, their weights, and what a high score in each one means
CategoryWeightYoursWhat a high score means
Messaging
Category framing, who it is for, and the outcome promised
30%54The most expensive kind of sameness. A buyer cannot tell what job you do that the others do not.
Claims
Attribute and benefit claims — speed, ease, quality, ROI
30%47Every shared claim is a line already read on another tab. Cut the ones nobody owns and spend the space on something they cannot.
Features
Capabilities and functions the page lists
15%62Expected in a mature category, and the least alarming of the six. Feature parity is normal; leading with it is the mistake.
Proof
The kinds of evidence offered: customer logos, numbers, testimonials, case studies, badges
10%44Same kinds of proof as everyone means the proof stops working as proof. It is scored on the kind of evidence, not on which customers are named.
Structure
Section order, navigation, CTA language and placement
10%n/aThe generic SaaS template — hero, logos, three-feature grid, testimonial, CTA. Familiar is not the same as memorable.
Visual
Palette family, imagery style, layout patterns
5%n/aWeighted lowest on purpose: buyers rarely decide on this. Worth knowing, rarely worth fixing first.

Each site was read on its own first, with no knowledge of the others, so your page gets no benefit of the doubt a competitor’s does not. A category nothing could be measured for drops out and the rest are re-weighted, rather than counted as zero.

What we compared (5 pages read)
Your page
Frank!Framework
wearefrank.nl
Competitor
enable-u.nl
enable-u.nl
Competitor
Yenlo
yenlo.com
Competitor
Boomi
boomi.com
Competitor
MuleSoft
mulesoft.com
What it cannot tell you

The index can find where two pages converge. It cannot say whether a buyer would notice, or which of your reasons to buy actually land. A single check also moves several points between runs, so read the band and the ranking, not the last digit.

Your highest-impact changes

  1. 1
    Table stakesYour hero copy says “Van legacy-systeem tot moderne API. Je koppelt jouw systemen moeiteloos aan elkaar”.

    enable-u.nl, Yenlo and MuleSoft say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your hero — move it lower and give that space to something only you can say.

  2. 2
    Table stakesYour section copy says “Je kunt echt álles met elkaar verbinden”.

    Keep the fact, lose the position: enable-u.nl, Yenlo and MuleSoft say it too (75% of the set), and your section is spending its first impression on the same territory as theirs.

  3. 3
    Table stakesYour section copy says “Open source, veilig en volledig compliant met alle overheidsnormen (Overheid)”.

    This is the set's common ground — enable-u.nl, Yenlo and MuleSoft say it too (75% of the set). It will not set you apart wherever it sits, and in the section it costs you the one place a distinctive claim would be read.

  4. 4
    Table stakesYour section copy says “Extreem veilig”.

    A buyer with three tabs open reads a version of this on every one of them. Say it further down for the readers who need it; the section should carry a claim they will only find here.

  5. 5
    Table stakesYour section copy says “Het Frank!Framework voldoet aan alle compliance-eisen”.

    True of you and true of them: enable-u.nl, Yenlo and MuleSoft say it too (75% of the set). That is why it decides nothing, and why the section is the wrong place to spend it.

  6. 6
    Table stakesYour section copy says “Nooit meer overgeleverd aan de grillen van één leverancier”.

    In the section: enable-u.nl, Yenlo and MuleSoft say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

  7. 7
    Table stakesYour section copy says “WeAreFrank! levert niet alleen het Frank!Framework, maar staat klaar met training, support en implementatie-e…”.

    In the section: enable-u.nl, Yenlo and MuleSoft say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

  8. 8
    Table stakesYour section copy says “Je kunt de broncode zonder beperkingen aanpassen”.

    In the section: enable-u.nl, Yenlo and MuleSoft say it too (75% of the set). Buyers may still need it, but shared ground cannot carry your section — move it lower and give that space to something only you can say.

  9. 9
    Surface“We lossen Common Vulnerabilities and Exposures dagelijks op” is yours alone, and buyers weigh it.

    Nobody in the set says this. It sits in body copy, where few readers reach it — worth testing higher up the page; only buyers can tell you whether it lands.

The only way to know if it matters.

This report can tell you where your messaging overlaps. It cannot tell you whether a buyer would care, or which of your reasons to buy actually land. Put the page in front of real B2B buyers in your target market and ask them.

Test it with real buyers
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